Director of Marketing, Orum.io
$198-226k
+ Employee stock incentive plan
Frictionless financial infrastructure
Open for applications
Frictionless financial infrastructure
21-100 employees
Open for applications
$198-226k
+ Employee stock incentive plan
21-100 employees
Company mission
Orum is on a mission to maximize the financial potential of every American household.
Role
Who you are
- This is a critical role, requiring a strategic thinker with hands-on experience executing ABM campaigns, a deep understanding of the sales cycle, and a passion for developing data-driven marketing programs in collaboration with cross-functional peers and agency partners
- Proven experience of 8+ years in marketing roles within the payments industry or related fintech field
- Deep understanding and hands-on experience executing ABM best practices that drive customer adoption and revenue growth
- Strong analytical and strategic thinking abilities, with a data-driven mindset to measure and optimize marketing performance
- Experience in managing paid acquisition campaigns and optimizing SEO strategies
- Experience in planning and executing B2B events and sponsorships
- Experience managing end-to-end product marketing launches and executing sales enablement
- Exceptional communication and presentation skills, with the ability to distill complex concepts into clear and persuasive messaging
- Proficiency in market research and competitive analysis techniques
- Proven track record of managing multiple projects and priorities in a fast-paced, deadline-driven environment
- Flexibility to adapt to changing business needs and priorities with prior experience working with early to mid-stage companies a plus
What the job involves
- As Director of Marketing, you will play a crucial role in attracting and engaging top-target prospects and expanding Orum’s brand awareness and category position.
- Leveraging your expertise in account-based marketing, campaign execution, and growth marketing, as well as your substantial understanding of the B2B payments industry, your primary focus will be to work closely with the Sales and Product teams to build a cohesive ABM strategy targeting key enterprise accounts to accelerate opportunities and drive measurable business outcomes
- You will oversee a holistic marketing plan that includes: the ABM responsibilities along with Demand Generation, Sales Marketing, Brand Marketing, PR/Communications, Content Strategy, B2B Events, and Product Marketing
- The Director of Marketing role is being filled at an exciting time when our business is experiencing significant growth. You have the opportunity to further optimize our go-to-market motion — all while positioning Orum to meet and exceed enterprise acquisition and brand awareness goals
- A key measure of success will be growing revenue by driving growth in key enterprise categories while collaborating with Sales, Customer Success, and Product leadership
- The Director of Marketing will be a member of the Commercial team, the team responsible for leading and executing the company’s commercial strategy to maximize revenue growth and market share. The department includes the Marketing, Sales, and Customer Success functions
- Within 1 Month
- ABM Strategy: Lead the creation of Orum’s ABM strategy focusing on high-value accounts and enterprise-level clients. Put in place required resources and ensure alignment between Marketing and Sales, and Product to deliver personalized and impactful experiences – always being sure to leverage our brand positioning
- Account Targeting & Segmentation: Use data and insights to define, segment, and prioritize high-potential accounts. Collaborate with Sales and Product to identify target accounts, and personas to ensure a laser-focused, highly relevant approach
- Marketing Resources: Begin to direct agency partners and external resources already in place for Demand Generation, Sales Marketing, PR/Communications, Content Strategy, B2B Events, and Product Marketing
- Within 3 Months:
- Campaign Launch and Execution: Lead the execution of the ABM strategy, overseeing multichannel ABM campaigns across email, display ads, content marketing, events, and social media. Measure, analyze, and optimize the performance of campaigns to ensure maximum ROI
- Content & Messaging Strategy: Oversee the development of tailored content, messaging, and assets for specific target accounts, using deep insights and personalized narratives to engage prospects at every stage of the funnel
- Analytics & Reporting: Establish KPIs to track ABM campaign performance and results of the holistic marketing plan. Deliver regular reporting on key metrics such as account engagement, pipeline velocity, sales cycle, and revenue impact
- Leadership & Team Development: Manage external agencies, consultants, and internal resources to achieve a holistic marketing strategy across Demand Generation, ABM, Sales Marketing, PR/Communications, B2B Events, and Product Marketing to achieve commercial goals
- Technology & Tools: Leverage marketing automation, CRM, ABM platforms, and full marketing stack (e.g., HubSpot, Sprocket Rocket, Notion, Gong, Salesforce, Loom, Figma, etc.) to streamline processes, personalize campaigns, and track account engagement
- Within 6 Months
- Measurable Growth: Optimize and iterate on the holistic marketing plan, including the new ABM strategy, to achieve customer growth and revenue targets
- Strategy and Execution For Continued Growth: Establish and report on key performance indicators (KPIs) for marketing success, using actionable insights to create and iterate strategy and execution plans
Application process
- All interviews will be conducted via zoom with video enabled
Our take
Orum offers a platform on which users can speed up banking transactions, which often take up to five days to process and complete.
The standard Automated Clearing House (ACH) network has been used since the early 1970s and is now well out of date, forcing customers and banks themselves to wait days to confirm the availability of funds before completing payments. Orum speeds this process along with one of its two services, called Foresight, which uses AI to predict whether funds are available in an account before authorizing transactions.
Its second offering, Momentum, helps consumers by choosing which route transactions should take according to cost and speed, be it ACH, credit card networks, real time payment networks or in the future, block-chain based systems.
Orum has impressed thus far since its 2019 launch, reducing the speed of 85% of transfers of SoFi banks and First Horizon to just one day, and attracting funding from Accel and Bain Capital.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2021
$56m
SERIES B
Apr 2021
$21m
SERIES A
Total funding: $82.2m
Company benefits
- 401(k) matching
- Unlimited PTO
- Paid parental leave
- Monthly mental health days
- Meeting-free, deep-work days
- Subsidized memberships to coworking spaces
- Quarterly health and wellness stipend
- Stipends for remote office supplies
- Ongoing professional development
- Medical, dental, and vision plans
Company values
- Solve with curiosity
- Owners get things done, done, done
- Lead with good vibes and good intentions
- Cultivate diversity of thought through diversity of people
Company HQ
Greenwich Village, New York, NY
Articles
Leadership
Stephany Kirkpatrick
(CEO)Studied Financial Planning at UCLA, and at the Yale School of Management. At the beginning of her career, spent 8 years as Director of Retirement Planning at Pension Architects. Worked at LearnVest for 7 years, promoted from VP of Operations to General Manager. Became VP of Digital Products at Northwestern Mutual. Most recently worked as GM of Digital Strategy at SoulCycle.
Diversity, Equity & Inclusion at Orum.io
- We respect different backgrounds, perspectives, and opinions, take action to confront our inherent biases, and recognize that our diversity makes us stronger. We know that understanding begins with empathy, and we prioritize connections and relationships across the organization.
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