Growth Marketer, Uniswap Labs
Acquisition
$172-191k
+ Equity
Ethereum-based decentralized trading & AMM protocol
Be an early applicant
Ethereum-based decentralized trading & AMM protocol
101-200 employees
Be an early applicant
$172-191k
+ Equity
101-200 employees
Company mission
To unlock universal ownership and exchange for everyone, starting with bringing millions of people into the emerging web 3.0 economy.
Role
Who you are
- 5 years of marketing experience working with technical B2C products, with a strong background in performance marketing
- Passionate about working at the cross-section of quantitative and creative marketing
- Obsessed with crypto, DeFi, and Web3 as transformative opportunities, with personal or professional experience using a self-custody wallet, engaging with dApps, NFTs, or participating in DAOs
- Incredibly clear written communication and desire to document everything
- Very organized, able to stay on top of several moving projects at once
- Experience with A/B & multivariate testing and a solid understanding of statistics
- Understanding of product & marketing KPIs like LTV, ARPU, and ROAS
What the job involves
- We’re looking for a curious, data-driven, and highly organized growth marketer to own and optimize paid acquisition strategy across all channels
- You’ll play a key role in scaling Uniswap’s growth engine, launching impactful campaigns across performance and brand, and experimenting with new channels to reach and engage our users
- This individual will partner closely with performance contractors, product, and design teams to execute and iterate on campaigns, book strategic placements, and explore new avenues like influencer and affiliate marketing
- You’ll drive weekly reporting and insights across paid, deliver creative ideas backed by data, and help shape the go-to-market playbook for Uniswap’s ecosystem of products
- This role requires a strong understanding of technical B2C marketing, deep experience with paid media and performance measurement, and a personal connection to web3
- We’re looking for someone who thrives at the intersection of creativity and analytics — and who’s excited to help bring the next wave of users onchain
- Own performance marketing strategy across all paid channels including Google, X, Apple Search Ads, Reddit, and programmatic
- Partner with performance marketing contractors to launch and regularly optimize campaigns and creatives
- Lead the end-to-end project management for acquisition channels, including managing timelines, deliverables, and communications to stakeholders
- Launch new acquisition channels like influencers & affiliates to unlock new opportunities for user growth
- Plan and execute bookable media placements with key partners across all mediums including digital, podcasts, newsletters, and sponsored content
- Deliver in-depth weekly reporting & analysis for all channels under ownership, and identify opportunities to expand our analytics capabilities
- Contribute to Go-To-Market channel strategy and execution for new launches across UL product lines
Our take
Decentralized finance (DeFi) has quickly emerged as a “killer app” for blockchain technology. Within the past two years or so, an ecosystem of hundreds of DeFi applications has developed on Ethereum — with use cases ranging from lending to trading to insurance — bringing permissionless access to financial services to anyone with an internet connection.
Out of these applications, Uniswap - originated by Uniswap Labs - has become the most actively used. It is the largest decentralized exchange (DEX), allowing anyone to create a market for anything, rather than relying on specific teams to be market-makers in an exchange.
Despite the behemoth size of its star asset, Uniswap Labs does not make money from Uniswap, as it is just a protocol with the 0.3% fee going to reward liquidity providers. The company instead relies on adjacent ways to drive revenue, leveraging its massive influence in the DeFi space to do so.
The company has secured impressive funding, including a 2022 Series B round which represented one of the largest raises in the DeFi sector's history. Now boasting a valuation of $1.66 billion, it intends to invest in expanding operations to bring Uniswap to “even more people across the world.”
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2022
$165m
SERIES B
Jun 2020
$11m
SERIES A
Total funding: $178.8m
Company benefits
- Unlimited and encouraged time off
- 100% company-paid medical, dental, & vision for you and your dependents
- 401(k) participation
- Annual $1,500 education stipend
- Up to 16 weeks paid parental leave
- Home office setup stipend for remote employees
- Daily lunches at NY headquarters
Company HQ
Ramapo, Chestnut Ridge, NY
Leadership
Hayden Adams
(CEO)Former Engineer at Siemens.
Salary benchmarks
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