Marketing Executive, Diageo
Culture
+ Annual bonus (performance based) + Share options
1-3 days a week in office (Guinness Storehouse, Dublin)
Alcoholic beverage company
Be an early applicant
Alcoholic beverage company
1001+ employees
Be an early applicant
+ Annual bonus (performance based) + Share options
1-3 days a week in office (Guinness Storehouse, Dublin)
1001+ employees
Company mission
To be one of the best performing, most trusted and respected consumer products companies in the world.
Role
Who you are
- Bachelor’s degree in marketing, communications, PR or a relevant field
- 3+ years of experience in creating culturally embedded brand strategies
- Strong understanding of the Irish media landscape, PR/comms expertise, consumer behaviour insights
- Requires advanced knowledge of how culture, community, and media impact business objectives and long-term brand strategy
- Active knowledge of earned, paid, and digital media required to deliver impact
- Capable and inquisitive team member who proactively delivers exceptional work while seeking new opportunities
- Requires active knowledge of trends in the drinks, travel, leisure, creative arts and experience industries
- Deep curiosity regarding consumer behaviour/culture insights driving effective strategies
- Proven track-record in managing relationships collaboratively, thriving under fast-paced environments, and maintaining high-performance standard
What the job involves
- To shape the nature of culture and community engagement across Diageo Ireland Brand Homes (DIBH)
- Focus on activating, measuring, reporting, and administering the DIBH Culture Strategy with key areas in Creative Arts, Hospitality, and Community
- Support on PR and communications function
- This role reports to the Senior PR & Culture Manager
- It requires close collaboration with various internal teams such as digital growth, innovation, visitor experience (VE), facilities management (FM), finance (FIN) and corporate relations (CR) ensuring alignment with brand objectives
- Key external stakeholders include industry bodies like Tourism Ireland/Fáilte Ireland along with multiple agency partners
- Proactively identifies collaborative partnership opportunities across cultural agencies/influencers/organizations
- You will assist on delivery of market-leading cultural plans for Diageo Brand Homes by integrating best-in-class thinking through community engagement strategies, experiences, partnerships, PR and storytelling
- This role will focus on embedding our brands into relevant local cultural spaces and fostering strong connections within the community
- This position offers an exceptional opportunity for those passionate about culture, branding and community engagement, working on high-profile locations like Guinness Storehouse, Roe & Co Distillery, Smithwicks’ Experience Kilkenny and Open Gate Brewery
- Deliver strategic cultural plans aligning brands with business objectivesExecute scalable culture and community plans enhancing advocacy/talkability among core audiences
- Identify, establish and activate partnerships and proprietary projects across channels creating consumer connections at scale
- Support PR agency management and reputation management efforts by developing impactful communications materials for both internal and external audiences
- Execute scalable plans enhancing advocacy among core audiences and positively enhancing brand reputation
- Establish partnerships/projects creating large-scale consumer connections
- Building strong internal/external relationships for effective collaboration
- Support on development of PR/Communications materials for internal and external purposes
- Medium to long-term strategic planning focusing on embedding brands into cultural contexts through sustained strategic initiatives
- Directly contributes to P&L performance by delivering culture strategy and campaigns that drive revenue and footfall
- Ensures all A&P projects stay within budget
- Implement effective measurement and evaluation of campaigns
- Responsible for supplier financial payments including raising POs and invoicing
- Integral part of the marketing team; collaborates with internal stakeholders including, VE (Visitor Experience), retail, finance, and brand teams
- Job Posting Start Date : 2025-02-21
Application process
- Closing Date: March 2, 2025
Our take
Multinational beverage company Diageo was the result of a merger between Guinness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.
As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.
Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.
During the early 2020s, Diageo also weathered an alcohol sales decline and has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Diversity is a priority
"There are several communities within Diageo focused on different employee groups. The whole company celebrates Pride, and you never get any strange..."
Funding (1 round)
Aug 2023
$7.9m
GRANT
Total funding: $7.9m
Company HQ
Park Royal, London, UK
Articles
Leadership
Debra Crew
(CEO)Currently a Board Member at Stanley Black & Decker, Inc. Previously Board Member at Mondelēz International, Newell Brands and previously a Board Member at Diageo before becoming its CEO.
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