Content Lead, Gametime
SEO
$124.5-146.4k
+ Equity
Last-minute ticket platform
Be an early applicant
Last-minute ticket platform
201-500 employees
Be an early applicant
$124.5-146.4k
+ Equity
201-500 employees
Company mission
To connect people trough incredible shared experiences.
Role
Who you are
- Content Development: Strong writing and editorial skillset, adept at crafting content narratives that drive consumer engagement and conversion
- Content Analysis & Insights: Ability to monitor and interpret organic traffic data, assess campaign engagement rates, and use insights to recommend content topics
- SEO Tools: Experience utilizing SEO and LLM search tools like SEMrush, Profound, Google Trends, Google Ads Keyword Planner, and GA4 to develop and monitor content strategies is a plus
- Editorial Collaboration: Track record of success in developing multi-media content collaboratively with writers, designers, external agencies, and freelance contributors
- Stakeholder Management: Keeping internal and external partners aligned through clear status updates, briefs, and performance insights
- Insight-Driven Ideation: Using performance data to brainstorm new topics and formats that will resonate with audiences and hit KPIs
- Experimentation & Iteration: Testing headlines, formats, and mediums (on and off site) to optimize performance and learn fast
- Experience: 3-5 years of Content or Web Marketing experience
- Certifications: None required
- Other Requirements: n/a
Desirable
- Education: Bachelors Degree in Marketing, Business, Visual Arts, English/Writing or similar field
- Experience: Content marketing experience in consumer facing DTC businesses
- Certifications: Google Analytics 4, AI tooling and SEO-related certifications are a plus
What the job involves
- Gametime is seeking a creative, data-driven Content Marketing Lead to drive meaningful audience engagement and business growth through strategic content development
- This role sits at the intersection of marketing, product, and brand, ensuring content is not only insightful and compelling but also supports core company goals. From PR earned media mentions to SEO traffic to product feature adoption
- The ideal candidate blends editorial instinct with performance marketing know-how, capable of scaling evergreen content across channels and surfacing the right stories at the right moment in the user journey
- 50%: Content Development & Production
- Drive incremental SEO traffic and revenue by crafting evergreen, insightful content to live in Gametime’s PR and social, website and CRM channels
- Monitor organic traffic performance and recommend insight-driven stories
- Maintain a content calendar and communications between internal & external partners
- 30%: Guide Scalable Omni-channel Content Briefs
- Develop content pieces aimed at driving product feature adoption
- Expand engaging SEO content strategies (e.g., Fun things to do in Dallas) into social & CRM campaigns via omni-channel briefs
- 20%: Support development of new web + app content marketing features
- Guide content module development with SEO and Product Management leads
- Identify new storytelling mediums across web/app and marketing channels
Our take
Gamtime is a last-minute event ticketing platform that aims to stand out from the myriad of other similar apps by allowing customers to buy a ticket after the event has started. The reason for this is that ticket prices for sports often fall dramatically after the game has started, making the most of the easy-to-use, quick-buy app's features.
Though this may only cater to a small percentage of its customers, it exemplifies a certain boundary pushing from the company. This is clearly something that the market supports, given its substantial fundraising from the likes of Bolt Ventures and Maven Ventures. In addition, Gametime’s position as both a seller and buyer marketplace has placed it in a great position as a commentator on live events, collecting valuable data.
With the demand for great-value event tickets likely to continue to grow, Gametime is in a prime position to capitalize on this trend. Although the company only sells tickets for the North American continent, it is seeing huge revenue across the sports, theatre, and music concert markets - and aims to use its funds to further enhance its products and market its app to younger eventgoers.
Steph
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2022
$30m
EARLY VC
Sep 2017
$8.2m
EARLY VC
Total funding: $71.5m
Company benefits
- Health Benefits: Medical, dental, and vision coverage for you and your dependents
- Equity: An ownership stake in the company you'll be helping to build
- Flexible PTO: 'Take what you need' vacation policy (we actually mean it)
- Remote First: Fully remote company
- Remote Work stipend: Monthly stipend to offset the cost of internet and any home office updates
- Paid Parental Leave: Peace of mind for parents to dedicate their time to the care of their new child
- Gametime Credit: Monthly Gametime credit to experience the product for yourself
- Team Celebrations: Company meetups and events in different cities across the US
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Brad Griffith
(Founder & CEO)Currently Visiting Lecturer at Stanford Graduate School of Business. Previously worked in Growth, iOS Development and Interactive Marketing at Zappedy, and was a Quantitative Researcher at LOLapps.
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