Content Lead, Gametime

• Content Development: Strong writing and editorial skillset, adept at crafting content narratives that drive consumer engagement and conversion
• Content Analysis & Insights: Ability to monitor and interpret organic traffic data, assess campaign engagement rates, and use insights to recommend content topics
• SEO Tools: Experience utilizing SEO and LLM search tools like SEMrush, Profound, Google Trends, Google Ads Keyword Planner, and GA4 to develop and monitor content strategies is a plus
• Editorial Collaboration: Track record of success in developing multi-media content collaboratively with writers, designers, external agencies, and freelance contributors
• Stakeholder Management: Keeping internal and external partners aligned through clear status updates, briefs, and performance insights
• Insight-Driven Ideation: Using performance data to brainstorm new topics and formats that will resonate with audiences and hit KPIs
• Experimentation & Iteration: Testing headlines, formats, and mediums (on and off site) to optimize performance and learn fast
• Experience: 3-5 years of Content or Web Marketing experience
• Certifications: None required
• Other Requirements: n/a

Desirable

• Gametime is seeking a creative, data-driven Content Marketing Lead to drive meaningful audience engagement and business growth through strategic content development
• This role sits at the intersection of marketing, product, and brand, ensuring content is not only insightful and compelling but also supports core company goals. From PR earned media mentions to SEO traffic to product feature adoption
• The ideal candidate blends editorial instinct with performance marketing know-how, capable of scaling evergreen content across channels and surfacing the right stories at the right moment in the user journey
• 50%: Content Development & Production
• Drive incremental SEO traffic and revenue by crafting evergreen, insightful content to live in Gametime’s PR and social, website and CRM channels
• Monitor organic traffic performance and recommend insight-driven stories
• Maintain a content calendar and communications between internal & external partners
• 30%: Guide Scalable Omni-channel Content Briefs
• Develop content pieces aimed at driving product feature adoption
• Expand engaging SEO content strategies (e.g., Fun things to do in Dallas) into social & CRM campaigns via omni-channel briefs
• 20%: Support development of new web + app content marketing features
• Guide content module development with SEO and Product Management leads
• Identify new storytelling mediums across web/app and marketing channels