Lead Digital Events Manager, Workiva
$133-225k
+ Restricted Stock Units + Discretionary bonus typically paid annually
Software for sustainability, GRC & financial reporting
Be an early applicant
Software for sustainability, GRC & financial reporting
1001+ employees
Be an early applicant
$133-225k
+ Restricted Stock Units + Discretionary bonus typically paid annually
1001+ employees
Company mission
To power transparent reporting for a better world.
Role
Who you are
- 8+ years in B2B SaaS demand generation, digital events, or integrated campaign roles
- Bachelor's Degree
Desirable
- Experience in a platform-first or multi-solution SaaS environment, marketing to multiple buyer personas
- Background in demand generation or account-based experience (ABX) strategy, with a track record of connecting campaigns to pipeline
- Hands-on use of AI tools to support content creation, personalization, or event performance analysis
- Ability to influence sales teams on follow-up and pipeline conversion without direct authority
- Demonstrated ownership of a digital events or webinar program with direct pipeline accountability
- Experience designing and scaling virtual experiences beyond standard webinars, such as virtual summits, on-demand content hubs, or multi-session digital events
- Working knowledge of enterprise sales cycles and how digital events contribute to a full-funnel demand model
- Proficiency with webinar and virtual event platforms (e.g., ON24, Zoom Events, Goldcast) and marketing automation and CRM systems (e.g., Marketo, Salesforce)
- Proven ability to build performance dashboards, own attribution reporting, and present data-driven recommendations to senior stakeholders
- Strong communication skills, including clear program briefs, concise summaries, and effective collaboration with cross-functional partners
What the job involves
- The Lead Digital Events Manager is a strategic program owner responsible for designing, scaling, and optimizing Workiva's full digital events portfolio: webinars, virtual experiences, on-demand sessions, and digital event activations
- You set the vision for how Workiva shows up in digital event environments, build the infrastructure to execute at scale, and drive measurable pipeline outcomes across financial reporting, sustainability, and GRC buyer audiences
- Global Digital Events Strategy & Program Ownership:
- Own the global strategy, calendar, and execution model for Workiva's full digital events portfolio — webinars, virtual experiences, on-demand sessions, and digital event activations
- Work cross functionally across regions to support in-region execution of the digital events portfolio
- Design audience segmentation, format strategy, and content programming across enterprise buyer personas (CFO, CAE, CSO, CRO) and GTM priorities
- Build repeatable frameworks and playbooks that enable consistent, scalable execution with high quality and relevance
- Lead vendor and platform relationships for digital event technology — webinar platforms, virtual event tools, and production partners
- Actively integrate AI into digital event workflows — personalization, content acceleration, follow-up automation, and performance analysis
- Demand & Pipeline Contribution:
- Own a pipeline target tied to the digital events portfolio — know what's in market, what's converting, and why
- Align digital event programming to Workiva's demand priorities
- Partner with Field Marketing and Campaign Managers to integrate digital events into broader GTM motions as pipeline accelerators
- Performance, Measurement & Optimization:
- Build and own full-funnel reporting across registration, attendance, engagement, follow-up conversion, and pipeline influence
- Apply attribution frameworks to understand true channel contribution
- Drive channel efficiency improvement as a key performance lever
- Use data to make decisions, not to justify decisions already made — bring evidence-backed recommendations to leadership
- What Success Looks Like:
- Your digital events portfolio is a recognized pipeline driver. Stakeholders understand what is planned, why it matters, and what actions to take afterward
- You own a diverse, high-performing program aligned to buyer journeys and GTM priorities
- You take initiative and ownership, driving projects forward with sound judgment and minimal oversight
- You are fluent in data. You know what is working, what is not, and what you are changing in response
- You build programs that are repeatable and scalable, with documented processes and measurable results
- You are a recognized leader in the discipline, collaborating across teams, influencing stakeholders, and setting the standard for digital engagement at Workiva
Our take
For large-scale businesses, collecting and sharing data can be a complex and challenging process. Workiva solves this problem with its AI-powered data platform.
Workiva is one of the biggest players in the market, serving around 75% of Fortune 500 companies, including Google and Delta. Workiva's controlled, secure and audit-ready platform has maintained a clear edge over much of its competition.
Workiva's quality product and its commitment to transparency has made it a firm favourite with companies around the world. If it can maintain this, it stands to consolidate its impressive growth even further in the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2014
$0.7m
EARLY VC
Dec 2012
$30.7m
SERIES C
Total funding: $46.9m
Company HQ
Ames, IA
Leadership
Julie Iskow
(CEO)Julie joined Workiva in 2019 as COO/President and became CEO in 2023. Previously, they served as the CTO at Medidate Solutions and as the CIO at WageWorks.
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