Senior Manager of Revenue Marketing, Center
$125-155k
+ Equity
Corporate credit card & expense management
Be an early applicant
Corporate credit card & expense management
101-200 employees
Be an early applicant
$125-155k
+ Equity
101-200 employees
Company mission
To empower teams to do more with their spend management.
Role
Who you are
- The ideal candidate is a strategic thinker and a hands-on executor, with a proven track record of driving revenue growth through data-driven marketing programs
- 5+ years of experience in B2B demand generation, integrated marketing, or revenue marketing, preferably in SaaS
- Proven track record of developing and executing successful demand generation programs that drive pipeline and revenue growth
- Strong background in managing multi-channel campaigns, including content marketing, webinars, email nurture tracks, and digital channels
- Experience with marketing automation platforms (Pardot, Marketo, HubSpot), CRM systems (Salesforce), and ABM tools (6sense, UserGems)
- Data-driven mindset with experience in pipeline reporting, attribution modeling, and campaign performance analysis
- Strong project management skills with the ability to manage multiple campaigns simultaneously
- Excellent communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders
- Entrepreneurial mindset with a passion for problem-solving, innovation, and driving business outcomes
What the job involves
- As the Senior Manager of Revenue Marketing, you will play a pivotal role in driving pipeline growth and revenue impact
- Reporting directly to the Sr. Director, Revenue Marketing, you will own the development and execution of comprehensive demand generation strategies and integrated marketing campaigns
- In this role, you will orchestrate multi-channel programs that span paid media, field events, digital marketing, webinars, nurture tracks, and content marketing
- You will work cross-functionally with the BDR and Sales teams to ensure alignment with business objectives and measurable outcomes
- Ou will be responsible for pipeline outcomes, continuously optimizing strategies to maximize performance and conversion across the funnel
- Demand Gen & Integrated Campaigns: Architect and lead integrated marketing campaigns that align with business growth goals, leveraging webinars, events, content marketing, paid media, nurture programs and more
- Utilize intent data to target high-value accounts and improve engagement. Own and manage quarterly pipeline targets related to your campaigns
- Campaign Optimization & Reporting: Regularly report on campaign performance, including key metrics like lead generation, conversion rates, and pipeline impact
- Use data to identify areas for improvement and continually optimize campaigns for better results
- Sales Alignment & Enablement: Partner closely with Sales and BDR teams to support outbound strategies and ensure seamless lead handoff and pipeline acceleration
- Cross-Functional Collaboration: Collaborate with Product Marketing, Brand Marketing, Content, Sales, and Revenue Operations to ensure cohesive messaging and integrated campaign execution
- Experimentation & Growth: Foster a culture of experimentation, continuously testing and optimizing marketing tactics to improve conversion rates and drive scalable growth
Our take
Center provides companies with a comprehensive expense management platform. It offers a range of solutions including automating expense reporting, streamlining expense management workflows and providing greater visibility into company spending.
The platform's main offering is an integrated corporate card and spend management tool called 'Center Expense' that provides real-time visibility into employee spending. It also automates manual tasks in order to help finance teams stay on top of their work.
As the challenges involved in managing employees' spend continue to grow, what with many workforces turning to remote and hybrid working, Center is dedicated to expanding its offerings in order to keep up with growing demands.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Dec 2023
$30m
SERIES C
Oct 2022
$15m
SERIES B
Total funding: $100m
Company benefits
- Generous paid time off
- Comprehensive health benefits
- 401(k)
Company values
- Detail Orientation: We pay attention to details and focus on excellence in execution to deliver results. We are resourceful and efficient, operating with a sense of urgency
- Functional Excellence: We value best-in-class capability across every discipline and believe in building collaboratively and respectfully. We work as a team to deliver for our colleagues, customers, and company
- Intellectual Curiosity: We seek to understand more deeply and develop new ideas that drive positive impact. We take action to continually improve our product, our processes, and ourselves
- Ownership: We act like owners and seek to make the best decision for the business. We value disciplined growth and don't sacrifice long-term value for short-term results
- Mental Agility: We are adaptable, open-minded, and quick to learn. We think critically and contextually and demonstrate good judgment
Company HQ
West Bellevue, Bellevue, WA
Articles
Leadership
Naveen Singh
(Co-Founder & CEO)Alongside Center, they work in Product Development at TouchstoneID.
Steve Singh
(Co-Founder & Executive Chair)Executive Chair for multiple other companies including Direct Travel, TROOP, Stratify Technologies and Magnify. Also Managing Director at Madrona Venture Group.
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