Lifecycle Marketing Manager, LegalZoom
$100-125k
More information about location
Online legal advice platform
Be an early applicant
Online legal advice platform
1001+ employees
Be an early applicant
$100-125k
More information about location
1001+ employees
Company mission
To transform how people navigate the legal system.
Role
Who you are
- Bachelor's degree in Marketing, Business, or related field, or relevant experience
- Minimum of 3 years of experience in marketing, with at least 1 year of direct experience in lifecycle marketing
- Proficiency in marketing automation platforms (Salesforce Marketing Cloud and Iterable preferred), CRM systems, and analytics tools
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organisation
- Strategic thinker with a track record of developing and executing successful lifecycle marketing strategies, including recommending enhancements to existing programs
- Creative problem solver who can identify opportunities, drive innovation, and adapt to changing market dynamics
- Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously
- Knowledge of industry best practices, trends, and emerging technologies in lifecycle marketing
What the job involves
- The Lifecycle Marketing organization at LegalZoom is hiring a highly motivated, experienced, technical, and innovative Lifecycle Marketing Manager to join a team of dynamic and talented Lifecycle Marketers and own and optimize the customer journey.
- The ideal candidate will be a data-driven and technical marketer who applies leading and emerging practices to create lifecycle marketing campaigns that directly influence key business drivers across a mix of acquisition, expansion, retention, and operational campaigns.
- This role offers the opportunity to directly own the customer journey for your programs and to shape this journey across our email and SMS channels as well as other future surface channels. This role reports into the Group Manager, Lifecycle Marketing and is a part of the Lifecycle Marketing organization
- Be directly responsible for defining the audiences and messaging across our email and SMS surface channels for your assigned SMB and Consumer marketing programs
- Actively design the end-to-end journey from campaign ideation through to customer acquisition, expansion, and retention and all operational touchpoints to support the customer through their journey
- Be a partner to product managers, product marketing managers, and Martech in writing campaign briefs, deciding audience segment requirements, designing the campaign messaging and journey, and mocking up the email designs as you shepherd the campaign through the steps to launch
- Lead and perform QA, launch notifications, and ongoing reporting for campaign and channel health
- Drive recommendations to improve programs including experimentation and upstream or downstream system or process changes
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
Despite operating in a competitive market, LegalZoom has continued to expand, helped in part by growing demand for digital legal solutions, Its 2021 IPO provided further momentum, allowing it to scale its operations and invest in new growth opportunities.
Most notably, the company has now been named the provider of 'legal help' for Perplexity - a partnership that could potentially reshape how consumers and small businesses discover and engage with legal services, positioning legal support as something more accessible.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Remote-friendly work, encouraging time outside the office to relax and recharge
- Comprehensive health benefits, including mental health and fertility care
- A culture of growth, fostering learning and development and opportunities to give back
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Jeff Stibel
(CEO)Jeff has been the CEO of LegalZoom since 2014. Alongside this role, he is also a Partner at Bryant Stibel, on the Board of Trustees at the Natural History Museum of Los Angeles County, and a Chairman at The BrainGate Company.
Noel Watson
(COO & CFO)Noel joined LegalZoom in 2020 as CFO, adding COO to his title in 2024. Prior to this, he was the CFO at TrueCar and VP of Finance/Chief Accounting Officer at TripAdvisor.
Nicole Miller
(CLO & General Counsel)Nicole joined LegalZoom in 2020 as a General Counsel, adding CLO to her title in 2024. Prior to this, she spent 6 years at The Honest Company, joining in 2014 as a Senior Corporate Counsel before becoming VP of Legal Affairs and Associate General Counsel in 2016 and then moving into the role of General Counsel in 2018.
Prior to joining LegalZoom in 2021, Sheily was the VP of Global Human Resources at Activision Blizzard. She also spent nearly 10 years at Google in various roles, including Director of Global Trust & Safety Operations.
Daniel Lysaught
(CMO)Daniel joined LegalZoom in 2022 as a VP of Growth Marketing before stepping into the role of CMO in 2023. Prior to this, he was a VP of Growth Product & Marketing at Good Eggs. He also spent 6 years at TrueCar in various roles, including Senior Director of Strategic Partnerships & Marketing and VP of Customer Acquisition.
Kathy Tsitovich
(Chief Corporate Development & Partnership Officer)Prior to joining LegalZoom in 2020, Kathy spent 21 years at Intuit. While there, she held a number of roles, including VP of Consumer Group and Business Development.
Aaron Stibel
(CBO & CCO)Alongside LegalZoom, Aaron is a Founding Partner at Bryant Stibel, a Board Member at RBmedia, and an Advisory Board Member at Tufts University.
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