Retention Marketing Manager, GOAT

• 4–5+ years of lifecycle/CRM marketing experience, ideally with mobile-first products
• Results-driven with a strong sense of ownership and accountability for campaign outcomes
• Strategic thinker with a proven ability to connect lifecycle initiatives to business goals
• Hands-on experience with CRM platforms such as Braze, Iterable, or similar tools
• Innovative and comfortable taking risks — not afraid to test bold ideas and iterate quickly
• Strong critical thinking skills with the ability to advocate for the user and turn insights into action
• Highly analytical with the ability to distill complex data into clear, actionable presentations tailored to various stakeholders
• Deep understanding of how to design and measure A/B tests — not just what to test, but why it matters and how it connects to KPIs
• Strong project management and communication skills; able to lead and collaborate across cross-functional teams
• Experience working with customer data to power personalized marketing and clearly communicate technical requirements across stakeholders
• High attention to detail with a commitment to quality across all aspects of execution

Desirable

• An instrumental part of GOAT Group, the Marketing team oversees a wide range of activities, which aim to build awareness, consideration and loyalty for our brands
• As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company
• We’re looking for a Retention Marketing Manager to join our Marketing and Communications (Marcom) team
• You’ll work closely with Product, Brand, Data, Merchandising, and Performance Marketing teams to strategize and execute marketing campaigns that keep buyers coming back to Grailed, our community-driven peer-to-peer marketplace
• You’ll own buyer communications and lead projects that boost engagement, repeat sales, and loyalty — all while focusing on real, measurable results
• Manage buyer messaging across email, push, and in-app to drive engagement and retention
• Understand buyer personas and lifecycle stages to shape targeted marketing efforts
• Become the go-to expert on buyer behavior and strategies to grow customer lifetime value
• Oversee A/B testing and quarterly planning to drive continuous improvement
• Collaborate with data to apply lifecycle insights and guide engagement strategies
• Personalize messaging through creative testing based on behavior and demographics
• Share performance insights regularly (daily, weekly, monthly) to inform strategy
• Work cross-functionally with brand, product, data, and merchandising teams
• Turn data into actionable insights to influence direction and performance
• Advocate for the user with thoughtful, retention-focused decision-making
• Manage multiple projects with strong prioritization and attention to detail