Senior Manager of Partner Growth Marketing, Expedia Group
EMEA & APAC
Online travel shopping company
Be an early applicant
Online travel shopping company
1001+ employees
Be an early applicant
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- Proven experience in digital marketing in the travel industry or large-scale ecommerce
- An experienced people leader with the ability to manage a high-performing, globally distributed team
- A keen strategist who doesn't mind rolling up their sleeves to prove a concept or to capitalize on a big growth opportunity
- A strong understanding of digital marketing and optimization, and sophisticated, hands-on knowledge of multiple marketing channels
- Truly excellent web analytics skills (Adobe Analytics, Google Analytics) and a passion for data
- Experience in optimizing end to end user journeys. You love working with product and tech teams to make improvements, e.g. by implementing ancillary products
- Experience presenting sophisticated content to varied, often senior, internal and external groups. Consulting or pitching experience would be highly advantageous
- Strong influencing skills: You balance the needs of many collaborators with ease and advocate for the importance of marketing priorities
- Outstanding project management and organizational skills
- A bias towards action: You like to get things done, and you are able to analyze information, provide clarity back to the business and take ownership of outcomes
What the job involves
- In your role as Senior Manager, Partner Growth Marketing, you will focus on developing scalable systems of growth that help our Private Label Solution partners’ marketing teams improve customer value
- This is one of the most exciting Marketing jobs in Travel
- Your typical week could involve running a CRM workshop, discussing SEM investment, or planning a Black Friday Sale with one of our largest partners
- You and your team will work directly with our partners’ marketing teams (some of the best teams in the entire industry!), empowering them to get the most out of their chosen Expedia solution
- In this role, you will focus on partners in EMEA and across APAC, spanning a number of different segments (e.g. airlines, online travel agencies)
- You will manage a globally distributed team of three Growth Marketing Managers
- Your ability to lead motivated, high performing teams will be critically important!
- Take full ownership of your team's assigned partners, developing customised marketing services and solutions from the ground up. These solutions are typically centered around marketing campaigns, channel activation, or user experience/ conversion optimization
- Work with Business Development teams to pitch our solutions to potential new partners and support these partners during their onboarding journey
- Develop the go to market strategy for new growth marketing solutions. Partner with product marketing, product, finance and commercial teams as required
- Manage a team of talented growth marketing professionals who work directly with our top partners: hiring, onboarding, ongoing coaching etc
- Use expertise in web analytics to benchmark performance, and to identify digital marketing or journey optimization opportunities. Turn these into concrete, accurately sized proposals that get colleagues and partners on board
- Build and disseminate reporting to ensure digital performance and growth opportunities are well understood internally and externally
- Proactively share industry news, test results, comparative and competitive reviews, and stay on top of evolving marketing technology
Salary benchmarks
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- Private Health Insurance
Company values
- Force Simplicity
- Include Consciously
- Trust Each Other
- Go Get What's Next
- Choose Fearlessly
Company HQ
Interbay, Seattle, WA
Articles
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
People progressing
Joined as Manager - Strategic Initiatives and has been promoted multiple times to Senior Manager - Strategic Initiatives after 1 year, to Director - Strategic Initiatives also after 1 year, and again to Senior Director - Strategy & Supply after 2 years. Now works as the Vice President of the Travel Agent Affiliate Program.
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