Senior Product Marketing Manager, Talkiatry
$160-185k
+ Bonus
Personalized mental healthcare provider
Posted today
Personalized mental healthcare provider
501-1000 employees
Posted today
$160-185k
+ Bonus
501-1000 employees
Company mission
To transform psychiatry with accessible, human, and responsible care.
Role
Who you are
- The ideal candidate is a strategic thinker with proven expertise in product positioning, patient-centric messaging, and market research
- They excel at synthesizing insights into impactful, patient-focused storytelling, and they have a track record of using data-driven insights to optimize user journeys, enhance engagement, and elevate brand experiences
- 4-6+ years in product marketing or consumer marketing roles, ideally within health tech and/or high-growth consumer technology organizations
- Deep expertise in go-to-market strategy, product positioning, and developing messaging
- Strong market and audience research skills, both quantitative and qualitative, with the ability to represent the voice of the patient across the business
- Exceptional storytelling and communication skills, with the ability to distill complex topics into clear, consumer-friendly messages
- Demonstrated experience leveraging AI tools for audience and content insights, content production, and workflow automation
- Strong analytical abilities, capable of synthesizing data to drive strategy and improve marketing performance
- Collaborative and adaptable, able to navigate cross-functional teams and manage multiple priorities effectively
- Bachelor's degree required; Master's degree preferred
What the job involves
- Reporting to the Director of Product Marketing, you'll serve as the marketing team's primary conductor for patient-facing product marketing across the company
- You'll collaborate closely with cross-functional partners across Talkiatry, including Product, Clinical, Operations, Creative, and other Marketing teams, and work with channel owners to bring patient launches and updates to market
- You'll help build and scale the patient product marketing function, owning the positioning, messaging, and go-to-market that connect Talkiatry's services and patient experience to the people we serve
- Drive end-to-end launch planning and execution for new product features, clinical service offerings, new lines of business, and patient experience enhancements, partnering closely with channel partners to drive adoption
- Represent the voice of the patient by conducting and synthesizing both quantitative and qualitative research across our key patient audiences, ensuring patient insights are integrated into our marketing, clinical, and product strategies
- Build and maintain a deep understanding of the patient audience, the mental health care landscape, and the competitive set to inform positioning and go-to-market
- Collaborate cross-functionally with Product, Clinical, Creative, and Operations teams to optimize patient journeys and integrate patient-focused initiatives into broader marketing campaigns and storytelling efforts
- Partner with Marketing teams to create patient-facing materials, including emails, website updates, help articles, and other educational resources
- Track and analyze marketing metrics such as patient engagement, brand awareness, and service adoption, using data-driven insights to inform Talkiatry's GTM priorities
Our take
Awareness of the importance of mental health is growing worldwide, with many people seeking psychiatry to improve their mental wellness and quality of life. However, psychiatrist waiting lists and a "one size fits all" approach to mental health often prevent people from receiving the support that they need.
Talkiatry provides a personalized mental health marketplace, matching users with in-house psychiatrists based on preliminary assessment answers. Whilst the company inevitably faces competition from other online psychiatry marketplaces, Talkiatry shows the potential to stand out through its personalized, flexible, and insurance-first approach.
Healthtech is growing in strength, and with various partnerships and has substantial funding to its name. Notably, it claimed an oversubscribed Series D in 2026, positioning Talkiatry for future success and innovation in the evolving healthcare landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2026
$210m
SERIES D
Jun 2024
$65m
SERIES C
Total funding: $408m
Company benefits
- Flexible location: Work remotely across the US or from our HQ in NYC
- Health insurance 100% covered on day one
- 401(k) match with match
- Generous PTO plus paid holidays
- Paid parental leave
Company HQ
Chelsea, New York, NY
Leadership
Robert Krayn
(Co-Founder & CEO)Experience as an Analyst for BNY Mellon from 2012 to 2013 and Guggenheim Partners from 2013 to 2014. Vice President of MidOcean Partners from 2014 to 2019.
Georgia Gaveras
(Co-Founder & Chief Medical Officer)Previously the Director of the Comprehensive Psychiatric Emergency Program at NYC Health + Hospitals. They were also an Attending Psychiatrist at Cohen Children's Medical Center and spent 10 years at Mount Sinai Health System as an Attending Psychiatrist and Director.
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