Senior Director of Global Marketing, Sidetrade
Some travel required
AI-powered order-to-cash platform
Be an early applicant
AI-powered order-to-cash platform
201-500 employees
Be an early applicant
Some travel required
201-500 employees
Company mission
To deliver fast ROI, enhance efficiencies and cash culture, heighten human intelligence, and digitize the order-to-cash process.
Role
Who you are
- The ideal candidate is a doer who brings deep experience in modern B2B marketing, can implement a modern demand engine using content and technology and partner across the organization to align marketing goals with company goals
- This role requires a unique mix of strategic thinking, demand generation, operational/execution excellence, technology expertise and cross-functional collaboration with an understanding of how to drive measurable business outcomes through marketing
- This leader must thrive in an international high-growth and fast moving environment, is a doer and will develop a close collaboration with our sales, customer success, product management, product marketing and business development (BDR) teams
- 15+ years experience in Cloud / SaaS enterprise application marketing (B2B)
- Equally strategic and executional -- comfortable in the boardroom and in the CRM
- Passionate about data, technology, outcomes and continuous improvement
- Strong knowledge and hands-on experience with ABM, integrated campaigns and events
- Expertise with a marketing and BDR tech stack including: 6Sense, Marketo, Salesloft, Sales Navigator, Zoominfo, Cognism, Asana, PressIndex, GoToWebinar, Wistia, Google GTM, Search Console, Analytics, Ads, Semrush, Zapier, Proofjump
- Proven track record in developing and executing marketing programs that drive leads, pipeline and revenue
- Experience working cross-functionally with sales, customer success, business development and product marketing teams to execute high-impact programs
- Collaborative, data-driven and strategic mindset
- Confidence in budgeting, forecasting and marketing ROI
- Strong people management skills with the ability to identify, develop, and retain talent
- Excellent written and verbal skills
- Bachelor’s degree in Marketing, Business, Communications, or related field. MBA a plus
What the job involves
- Sidetrade is looking for a results-oriented, performance-driven and hands-on marketing leader to build global demand generation programs as well as lead our global marketing operations team and stack
- The ultimate goal of the role is focused on Sidetrade’s next phase of growth to scale to $100M revenue
- Generate the pipeline necessary to meet our short term and long term revenue targets and help increase our market share, specifically in North America
- Build and implement a data-driven demand engine that delivers pipeline and revenue while increasing online visibility, through traditional and modern channels, integrated campaigns, team management and your deep expertise in lead generation technology and practices
- Manage, optimize and create ROI for the global marketing technology stack to support North America and Europe. Evaluate if all tools are required and ensure adoption within the marketing, business development and sales teams
- Under the guidance of the CMO and in collaboration with product marketing, transform our website into Sidetrade’s number one lead generation channel
- Lead, develop and inspire a high-performing marketing team with a strong culture of accountability
- Manage your marketing budget efficiently
- Using data driven insights and according to established KPIs, measure and always optimize program performance
- Ensure cross collaboration with key sales stakeholders across your geography and globally
- Ability to work remotely with Europe daily
- Travel in North America and to Europe as required
Our take
IDC ranked major player in the O2C market, Sidetrade, helps companies improve revenue, grow profitability, and optimize working capital through its smart and efficient platform. The company’s software is applicable to all industries and scalable to businesses of all sizes, enabling businesses to comprehensively track and manage invoices.
The company’s next-generation AI (called Aimie) reliably predicts intention to pay by analysing $4.6 trillion worth of B2B payment transactions daily in the Sidetrade Cloud, securing and accelerating the cash flow of more than 21 million companies, across 85 countries, and includes Expedia, TechData, Kyocera and Nespresso amongst its clients
The company’s entrance into the North American market has exceeded expectations, with 58% of its new bookings now coming from the region and is focusing its efforts on accelerating further expansion in the coming years. This has of late included strategic acquisitions of credit risk management company CreditPoint and German competitor SHS Viveon AG. With its current growth and mounting resources, Sidetrade is well-positioned to be a world leader in AI-driven order-to-cash applications.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2004
$0.7m
SEED
Jun 2000
$1.2m
SEED
Total funding: $1.9m
Company benefits
- Development & Learning
- Hybrid Work Model
- Sidetrade Social Club
- Sidetrade Sport Organization
- And more depending on location.
Company HQ
Centre Ville, Boulogne-Billancourt, France
Leadership
Olivier Novasque
(CEO)Current Board Member at Contentsquare and is a Seed4Soft Business Angel. Former VP Of Sales at GE Capital.
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