Senior Director of Product Marketing, Brandwatch

• We’re seeking a dynamic leader with a proven track record in product marketing, exceptional communication skills, and the ability to manage cross-functional initiatives in a fast-paced, global environment
• Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• Experience: 10+ years in product marketing, including at least 5 years in a leadership role
• Leadership & Collaboration: Proven ability to manage and develop high-performing teams and work closely with senior leadership on strategic initiatives
• Market & Industry Expertise: Experience in managing analyst relations and leveraging market intelligence to inform strategy
• Communication & Public Speaking: Exceptional presentation skills with the ability to represent the company at public events
• Project Management: Strong track record in leading cross-functional initiatives and executing strategic plans
• Technical & Soft Skills: Excellent written and verbal communication skills, with the ability to thrive in a fast-paced, dynamic environment

• Brandwatch is looking for an experienced Senior Director of Product Marketing to lead our global product marketing strategy and execution
• This high-impact role is perfect for a strategic leader who can drive positioning, go-to-market strategies, and successful product launches while developing and managing a top-tier Product Marketing team
• As a key member of our leadership team, you’ll collaborate across departments to shape Brandwatch’s messaging, ensure seamless product communications, and execute initiatives that align with our business goals
• Team Leadership & Development: Mentor and manage the product marketing team, fostering growth and ensuring alignment with company objectives
• Strategic Positioning: Work with senior commercial and product leadership to define Brandwatch’s market differentiation and high-level positioning
• Analyst Relations & Market Intelligence: Oversee analyst relations, gather market insights, and drive strong industry report performance
• Public Representation: Serve as a spokesperson at major events, showcasing our product strategy and thought leadership
• Cross-Functional Process Management: Lead key processes, including product roadmap planning, release schedules, communication plans, and launches
• Customer & Market Insight: Leverage deep market understanding to shape product development and marketing strategies
• Sales Enablement: Provide sales teams with training, tools, and collateral to drive revenue growth
• Performance Metrics: Define and track KPIs to measure and optimize product marketing effectiveness

• Medical, dental, vision
• Life & disability insurance
• 401(k) with company match
• Laptop
• PTO, Holidays, Floating Holidays, Sick Time, and Community Service Day
• Casual work environment with amazing co-workers
• Monthly company events/bonding
• PTO, Holidays, Floating Holidays, Sick Time, and Community Service Day
• Casual work environment with amazing co-workers

Total funding: $64.4m

Brandwatch's subscription-based social intelligence service boasts thousands of clients, including Unilever, Whirlpool, British Airways, Walmart and Dell.