Senior Advertiser Account Manager, PopReach

Salary not provided

Excel

Senior and Expert level

New York

Office located in Holbrook, NY

Mobile game publisher

Open for applications

Mobile game publisher

101-200 employees

B2BGamingPublishingEntertainmentMobile

Open for applications

Salary not provided

Excel

Senior and Expert level

New York

Office located in Holbrook, NY

101-200 employees

B2BGamingPublishingEntertainmentMobile

Company mission

To make great games available for download on your phone, tablet, or desktop by acquiring and optimizing proven, profitable games and game franchises.

Job

Company

Role

Who you are

This is the right role for you if you are self-motivated, hungry, an extrovert and a results driven individual, even if you do not have direct experience in the affiliate or paid marketing industry
Excellent verbal and written communication skills
Strong computer skills and proficiency in MS Office - Especially Excel: formatting, formulas, customizing reports, is a plus
Self-starter and works well within a team environment
Strong recruitment and negotiation skills
Ability to effectively manage and build client relationships
Able to succeed in and enjoy a fast-paced, quick-witted environment
Possess an understanding of media metrics, campaign tracking, and optimization
**Experience as the main point of contact for clients in online marketing, e-commerce, affiliate or paid marketing is a plus

What the job involves

We are seeking an energetic, creative and responsible Sr. Advertiser Account Manager to join our fast-paced and fast-growing organization
In this position, you will be the primary point of contact for SHIFT44’s clients and growing revenue month over month, across multiple company products and verticals
This candidate will work closely with the Senior Director of Advertisers, Sales Team, Operations Team, and C-Level Management to ensure success for SHIFT44 and its clients
We prefer to grow our employees from the ground up and give them the opportunity to move up in the company and build their own teams over time. In addition to office duties, you will have the opportunity to meet and work with managers, executives, and C-suite members of the team
Develop strong relationships with advertising partners, inquiring about their business, KPI’s and business success needs
Utilize ongoing communication with advertising partners to properly match up campaign inventory to available traffic inventory
Ensure effective communication to discuss SHIFT44 and its sister company’s products and offerings
Respond to advertiser requests in a timely manner
Monitor advertiser activity, analyze performance, identify areas of improvement, and recommend ways to increase revenues
Execute optimizations for client campaigns
Utilize tools and effective communication to ensure compliance with any new or existing client campaigns
Build creative packages, campaign assets, and provide reporting to clients as needed
Communicate and monitor compliance or brand guidelines
Represent SHIFT44 and its sister companies at industry conferences
Implement initiatives that enhance the client’s productivity, create new growth opportunities, and increase allocated budgets
What Success Looks Like:
Daily contact with clients to maximize revenue growth and ensure clear digital strategies are set
Creating scalable advertiser service delivery processes that set, meet, and exceed efficiency metrics
Maximizing profitability and scale for SHIFT44 and client through a deep understanding of client’s business, goals, and how SHIFT44 solutions and products can achieve desired results
Building strong relationships with key strategic partners to facilitate and execute larger projects beyond the scope of typical campaigns
Decreasing time to go live by providing the client with a seamless onboarding experience, utilizing your close internal relationships with performance, product, and sales teams
Optimizing processes to ensure repeatability and efficiency, ultimately driving ROI
Consistently analyzing data to ensure client success and proactively changing strategy based on findings
Providing regular reporting to clients, internal teams, and leadership as frequently as daily, weekly, and monthly intervals

Our take

Mobile app stores are dominated by games, with hundreds of new releases every week. Low barriers to entry combined with intense competition make it virtually impossible to predict which games will be financially successful. Ionik, formerly PopReach, is a free-to-play game publisher with a risk-mitigating strategy of acquiring proven game assets and extending their lifespans while maximizing cash flows, by delivering improved experiences for players.

By 2021, PopReach owned and operated over 25 games, including later-stage hits such as Smurfs’ Village, Kitchen Scramble, Gardens of Time, City Girl Life, War of Nations, and Kingdoms of Camelot. It was rebranded as Ionik in 2023, an umbrella entity that works as a brand advertising platform, within which PopReach operates.

Following its rebrand, Ionik is eyeing global expansion; the free-to-play market in Asia is massive but mostly untapped by Western publishers. Ionik's objective is to grow 10 percent every year through assets and at least another 30 percent per year through acquisitions by executing on M&A, and by continuing to use its data-driven approach to improve the PopReach portfolio of games.