Senior Marketing Web Developer, Homebase
Contract
$168.3-198k
Canada range: $133,800 – $157,500 (CAD)
Employee scheduling software for small businesses
Open for applications
Employee scheduling software for small businesses
1001+ employees
Open for applications
$168.3-198k
Canada range: $133,800 – $157,500 (CAD)
1001+ employees
Company mission
To make local business teams unstoppable.
Role
Who you are
- 6-8+ years of web development experience
- Deep, hands-on Webflow expertise is required — not just page-building, but CMS architecture, custom code integration, and performance optimization. You should be able to audit our site setup and immediately have opinions
- Strong HTML, CSS, and JavaScript skills
- Experience with experimentation, analytics, and conversion optimization. You understand how experimentation tooling interacts with Webflow
- We use tools like Amplitude, Statsig, and Hotjar - familiarity with any of these is a plus
- Strong understanding of web performance, accessibility, and SEO
- Experience integrating websites with product onboarding, analytics, and marketing systems
- Experience comes in many forms—so if you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!
What the job involves
- We're looking for a Web Development Engineer to own the performance, quality, and growth of our website (built on Webflow)—one of the company's most important customer acquisition channels
- We're not looking for someone to execute a defined playbook. We need an expert who will audit our current setup, own the diagnosis, and drive fixes without needing to be handed answers. If you have a proven track record of jumping into complex problems and figuring them out, this is your role
- We're not looking for someone to execute a defined playbook. We need an expert who will audit our current setup, own the diagnosis, and drive fixes without needing to be handed answers
- You're highly autonomous, cross-functional by nature, and customer-focused — someone who moves fast, iterates, and owns outcomes end-to-end. If you have a proven track record of jumping into complex problems and figuring it out — this is your role
- Own technical quality across joinhomebase.com
- Responsible for Core Web Vitals and site performance, and work in collaboration with the Organic team to continuously improve SEO/AEO health
- Diagnose and resolve performance regressions across LCP, INP, and CLS on mobile web and desktop
- Identify root causes and implement fixes
- Work within Webflow’s constraints and around them where needed
- Growth Foundations & Landing Pages
- Build and launch landing pages for paid, SEO, and campaign initiatives
- Create scalable templates and reusable components that help Marketing move faster
- Partner with Design and Marketing to deliver fast, high-quality experiences
- Funnel Optimization & Experimentation
- Improve the website-to-signup journey and reduce friction throughout onboarding
- Design and implement A/B tests across landing pages, messaging, and conversion flows
- Use analytics and customer behavior data to prioritize and measure impact
- AI-Enabled Development
- Use AI tools to accelerate development, improve quality, and automate workflows
- Identify opportunities to increase team productivity through AI and automation
Application process
- Meet the Talent Acquisition team, Mavel W
- Meet the Hiring Manager, Kristen S
- Participate in a Technical Deep Dive
- Meet the Head of Growth Marketing, Jenna B
- Background Check + Offer Stage
- Welcome to the team, Homie 🎉
Our take
Homebase provides employees and businesses with time tracking applications, with a range of other HR functionality built in. Homebase automates the process of managing employee scheduling and also helps companies improve internal communications.
The company contributes to the reduction of paperwork in an office by turning an array of devices into time clocks that track hours and overtime, while also providing payroll support. This makes it easier for companies to remain in sync, running a more efficient operation as a result.
Given that Homebase's customer base of small businesses is not able to pay a lot for its product, scale is the key driver in the company's future success. With over 100,000 customers already, its significant venture capital backing will ensure that the company will be able to grow (notably, it's investing in Canadian talent) to provide its services on a profitable scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$60m
SERIES D
Nov 2021
$30m
GROWTH EQUITY VC
Total funding: $189m
Company benefits
- Stock Options
- Paid parental leave
- Generous paid time off options
- Offsites, customer days & social events
- Work from Anywhere Month
- Medical, dental, and vision insurance 🇺🇸
- 401(k) matching program 🇺🇸
- Pre-tax commuter benefits 🇺🇸
- Snacks + lunch on us at hub offices 🇺🇸
- MasterClass at Work for ongoing learning 🇺🇸
- Group health benefits coverage 🇨🇦
- Group RRSP with employer match + TFSA 🇨🇦
- Snacks + lunch on us at hub offices 🇨🇦
- MasterClass at Work for ongoing learning 🇨🇦
Company HQ
Yerba Buena, San Francisco, CA
Leadership
John Waldmann
(Founder & CEO)BA Political Science at Stanford. Associate at Boston Consulting Group, then KKR Capstone, before founding Homebase in 2014.
Salary benchmarks
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