Website Marketing Manager, Mirakl
3+ days a week in office
Marketplace SaaS platform
Open for applications
Marketplace SaaS platform
501-1000 employees
Open for applications
3+ days a week in office
501-1000 employees
Company mission
To help companies seize the marketplace opportunity.
Role
Who you are
- 5-7 years of experience in website management or digital marketing, preferably in B2B SaaS or technology companies
- Expertise in managing websites with CMS platforms like WordPress, HubSpot, or Adobe Experience Manager
- Strong knowledge of SEO principles, web analytics tools (e.g., Google Analytics), and A/B testing
- Experience in driving conversion optimization and lead generation strategies
- Basic understanding of HTML, CSS, and web development principles (coding experience a plus)
- Data-driven mindset with strong analytical skills to interpret metrics and derive insights
- Excellent project management skills with the ability to manage multiple priorities
- Strong collaboration and communication skills to work effectively across teams
What the job involves
- As the Website Marketing Manager, you will own the development and ongoing optimization of our website
- Your role will be critical in ensuring the website accurately represents our brand and serves as a high-performing demand generation engine
- This role will involve close collaboration with product marketing, demand generation, content and design teams
- Develop and execute a comprehensive website strategy aligned with business goals, ensuring it supports lead generation, conversion and engagement
- Own website content strategy, navigation, structure and updates in collaboration with cross-functional teams
- Ensure the website reflects brand positioning and messaging consistency
- Monitor website performance metrics (traffic, conversion rates, SEO rankings, page speed, etc.) and provide insights to optimize performance
- Execute A/B tests to improve user experience, conversion rates, and engagement
- Lead SEO strategy and execution in collaboration with the digital marketing team
- Partner with the demand generation across all regions and products
- Work with the product marketing and content teams to ensure the website effectively communicates the value of our solutions
- Collaborate with design and development teams for website enhancements and troubleshooting
- Manage website-related tools and platforms (e.g. , CMS, analytics, A/B testing tools)
- Ensure data accuracy and tracking in Google Analytics and other reporting tools
- Recommend and implement new technologies to improve website functionality and marketing efforts
- Compliance & Maintenance
- Ensure website compliance with privacy regulations (e.g. , GDPR, CCPA)
- Oversee regular maintenance to ensure security, functionality, and uptime
Our take
Mirakl is a SaaS platform that provides the technology and partner ecosystem needed to launch an eCommerce marketplace. There are a couple of major benefits to this : if a store doesn't hold an item a customer wants in stock, it can be sourced seamlessly through marketplace partners, and it allows eCommerce retailers to hold a lot less inventory especially in less-requested lines.
Since its founding in 2012, Mirakl has helped more than 400 companies develop new marketplaces to drive adoption of their products. It currently works with consumer-facing enterprises including Best Buy Canada, Carrefour and Office Depot – as well as industry-specific B2B companies like Airbus Helicopters, Toyota Material Handling and Accor’s Astore.
Mirakl has raised a large amount of capital in multiple rounds of funding. Investment has been used to grow its engineering and customer success teams, enabling product development and a broader reach. With solid revenue growth and an expanding global footprint, Mirakl seems set to increase its lead in the market moving forwards.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Sep 2021
$555m
SERIES E
Sep 2020
$300m
SERIES D
Total funding: $948m
Company benefits
- Work from home opportunities
- Health insurance
- Perks & Benefits
- Inclusive culture, exclusive perks
- Tech welcome pack
- Healthy snacks and aperitifs
- Team activities
- Tech conferences and events
Company values
- Word Hard Together
- Go Above & Beyond
- Get Things Done
- Satisfy & Empower Clients
- Succeed Through Expertise
Company HQ
Chaillot, Paris, France
Articles
Leadership
Adrien Nussenbaum
(Co-Founder & Co-CEO)Previously Senior Associate at Deloitte Restructuring for 2 years and Co-founder at SplitGames for 5 years.
Philippe Corrot
(Co-Founder & Co-CEO)Previously Co-founder of Keyrus, Mayrev and SplitGames.
People progressing
Joined as Chief of Staff to the COO, being promoted to Head of Platform Advisory, Global after 1 year, and VP, Platform Advisory after a further 2 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at Mirakl
Sophie Milochevitch (Chief Impact Officer)
- Our employees receive unconscious bias training
- We work with DEI community partners, speak at events and create content to encourage people from underrepresented groups to work in tech
- Women employees are given equal opportunities for promotion, this is supported by solid promotion rates
- We are well-ranked in the Professional Equality (EGAPRO) Index in France, with a score of 98/100, and have pay equity in all of our locations
- Our Parental Act includes full paid parental leave for both parents worldwide
- Our Workplace Experience Managers are dedicated to promoting wellness and mental health awareness. Subscriptions to the gym and yoga classes are provided for all employees, and we invite inspirational speakers to energize our employees
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