Director of Retail & Partner Marketing, Upside

• This role is perfect for a hands-on marketing leader who thrives in fast-paced, cross-functional environments—someone who can craft a campaign plan tied to clear business outcomes, write a killer brief, spot hard-working creative, and work effectively with sales and retail partners to pitch a marketing plan
• 8+ years in consumer marketing, with deep experience in co-marketing and partner marketing, particularly in retail, shopping space
• 3+ years proven experience as a people manager
• Demonstrated ability in omni-channel campaign planning and execution skills across a variety of online and offline channels
• Analytical thinker—you know what to measure, how to optimize, and how to communicate performance clearly
• Exceptional at working closely with Sales and Account Management teams in a fast-moving, collaborative environment, where you understand B2B needs
• A proactive, operationally excellent mindset—you’re organized, scrappy, and thrive on getting things done
• Bachelor’s degree or equivalent in Marketing, Business, or a related field

Desirable

• As Director of Retail & Partner Marketing, you’ll lead go-to-market and co-marketing efforts that drive measurable outcomes for our retail partners and the consumers we serve.
• You’ll build the playbooks, processes, and executional excellence needed to scale partner-driven growth across verticals like fuel, grocery, restaurant, as well as emerging categories
• You’ll work closely with Merchant, Growth, Creative and Insights teams to deliver high-impact campaigns that unlock partner value, boost adoption, and drive activation and retention for consumers
• You’re equal parts executor, strategist and creative ideator with the drive to build a scalable two-sided network process that results in benefits for both
• Build and implement repeatable go-to-market processes and strategies for new partners, regional rollouts or seasonal activations
• Collaborate with Sales and Account Management on strategic programs, local or regional asks, and set comprehensive prioritization based on business outcomes
• Own co-marketing campaigns from kickoff to recap—creating accountability, timelines, and channel plans back to Merchant teams, in partnership with Growth teams, to communicate touchpoints and delivery
• Lead end-to-end business and creative briefs for campaigns across email, paid media, OOH, influencer, and in-app channels
• Write clear, actionable creative briefs that bring the voice of both the partner and the consumer to life and reflect shared messaging
• Work hand-in-hand with internal creative, performance marketing, and lifecycle teams to structure right-sized campaigns that deliver on KPIs or are aligned within resourcing plans
• Track and report on campaign and partner performance—conversions, transactions, lift, ROI
• Translate data into insights and action to continuously iterate playbooks and package external-ready results into recaps with the Analytics team
• Act as the marketing point-of-contact for Sales and Account Management teams—building trust to understand their goals and delivering strategic marketing support that contributes value
• Develop systems, tiering, processes, and standard methodologies to make partner marketing more efficient, repeatable, and impactful
• Manage and develop a small team, encouraging collaboration and growth to ensure high-quality execution of partner marketing initiatives