Senior Partner Marketing Manager, Xero
Office located in Devonshire Square, London
Accounting software for small businesses
Open for applications
Accounting software for small businesses
1001+ employees
Open for applications
Office located in Devonshire Square, London
1001+ employees
Company mission
To make life better for people in small business, their advisors, and communities around the world.
Role
Who you are
- Experience: 6+ years in B2B marketing with 3+ years focused on partner or ecosystem marketing within SaaS or technology sectors
- Strategic mindset: Strong ability to translate business goals into actionable GTM strategies and measurable outcomes
- Executional excellence: Proven track record in running successful co-marketing and affiliate programs from concept to analysis
- Collaboration: Skilled at influencing and aligning cross-functional teams (Sales, Product, Partnerships, RevOps)
- Data-driven: Confident in using data and insights to inform decisions, optimize campaigns, and communicate results
- Communication: Excellent written and verbal communication skills; comfortable presenting to senior stakeholders and partners
- Tools: Familiarity with Salesforce, marketing automation platforms (SFMC/HubSpot), affiliate software, and analytics tools
- Mindset: Self-starter with strong ownership, adaptability, and curiosity to test and learn in a fast-paced environment
- All applicants will be considered for employment without attention to any personal characteristics
What the job involves
- We’re looking for a strategic and driven Senior Partner Marketing Manager to lead Planday’s partner-led growth motion across the UK and Europe. This role will focus on building and scaling high-impact programs with both integration partners and affiliates, turning our partner ecosystem into a measurable and sustainable growth engine
- Reporting to the VP of Growth, with a dotted line to our Partnerships Director, you’ll build and execute our partner programmes with key technology and integration partners, establish a marketing-supported affiliate lead generation engine and co-marketing programs, and build scalable processes to drive partner-sourced and partner-influenced revenue
- This is an exciting opportunity to shape the future of partner marketing at Planday, combining strategy, hands-on execution, and cross-functional collaboration to deliver measurable impact
- Partner GTM strategy and leadership:
- Define and lead the partner marketing strategy, aligning with regional GTM and growth objectives
- Build and operationalize a scalable framework for the Planday partner programme - from planning and activation to measurement and optimization
- Collaborate closely with Partnerships, Sales, Product, and RevOps to align partner programs with revenue goals and ensure visibility of impact
- Integration partner marketing:
- Co-develop and execute joint GTM campaigns with key integration partners (e.g., payroll, POS, accounting, and software ecosystem partners)
- Drive co-marketing initiatives such as (but not limited to) webinars, joint content, case studies, and in-market events to generate awareness and qualified referrals
- Establish regular reporting on partner-sourced and influenced pipeline, demonstrating the partner’s contribution to revenue
- Affiliate growth and enablement:
- Design, launch, and scale a marketing-supported affiliate lead generation engine that delivers consistent, high-quality leads
- Build campaigns to recruit, engage, and activate new affiliates - ensuring they have the tools and content to succeed
- Partner with RevOps to ensure affiliate tracking, attribution, and reporting are embedded and accurate
- Test new acquisition channels and creative approaches to optimize affiliate performance and ROI
- Performance and optimization:
- Track campaign results and share insights to continuously improve performance and partner collaboration
- Experiment with new co-marketing formats and incentives to increase engagement and conversions
- Report regularly on key metrics including pipeline contribution, partner engagement, and ROI
Salary benchmarks
Our take
For a long time, high-quality financial services have been reserved for large-scale businesses. Xero solves this problem by giving small businesses, accountants, and bookkeepers access to best-in-class finance and accounting solutions.
Xero is one of the largest companies of its kind, with its promise to save time and effort for small business owners - who often don’t have in-house accounting teams - capturing interest and allowing the company to scale. It has a strong rival in Intuit QuickBooks, which offers similar services, but competes by being most effective for growing startups, and having an incredibly simple user experience.
A series of acquisitions and partnerships, including the purchase of Instafile in 2018, have consolidated Xero’s market share. The company continues to add new integrations, such as with Vehocheck Workshop Manager, and the 2023 launched Beautiful Business Fund that will help small businesses accelerate growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company HQ
Te Aro, Wellington, Wellington
Leadership
Prior to Xero, she founded Boardlist and Joyus. She also served as the CEO of Polyvore and as a President of Asia Pacific and Latin America Operations at Google.
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