Senior Associate of Social Media Marketing, Wattpad
$60-80k
Platform for sharing original writing
Job no longer available
Platform for sharing original writing
101-200 employees
Job no longer available
$60-80k
101-200 employees
Company mission
Wattpad's mission is to create a world where everyone's story can be heard, and anyone can belong.
Role
Who you are
- 3+ years of experience in social media marketing in the entertainment industry (required)
- Specialist in developing social marketing strategies and content that are native to each channel and that can deliver tangible results
- Deep understanding of how brands should use social authentically
- Deeply engaged in WEBTOON, web comics, animation sphere online, staying on top of the latest news and trends within the community
- A connoisseur of social media, particularly TikTok and YouTube
- Graphic design & video editing skills a major plus
- Excellent communication (written, oral, interpersonal) skills
- Proficient in performing quantitative analysis on new follower acquisition/engagement and social media conversions
- Experienced team player with the ability to work and collaborate with a variety of internal stakeholders
- Ability to manage multiple projects and responsibilities with attention to detail in a fast-paced environment while maintaining a positive work environment
What the job involves
- As a Social Media Senior Associate, you will develop the WEBTOON social media marketing strategy and create impactful social activities that lead to an improvement in brand loyalty, community growth, and ultimately service growth
- As an integral role, you will work with internal and external stakeholders across all functions, to drive organic growth of the brand
- This role reports to Social Media Marketing Manager
- Assist Social Media Manager to develop social media marketing strategy and roadmap for all channels, including developing KPI and designing scalable processes, with a clear understanding of WEBTOON’s community of fans and creators
- Develop content strategy and produce highly effective content for WEBTOON’s owned and operated accounts across all social platforms including but not limited to YouTube, Instagram, TikTok, Twitter, Facebook, LinkedIn and Reddit
- Establish and manage the social editorial calendar on a weekly and monthly basis and ensure flawless execution of campaigns
- Discover and partner with influencers and WEBTOON Brand Ambassadors to widen WEBTOON’s reach and engagements on social media
- Develop and maintain a program to run strategic like-minded brand social partnerships to increase brand exposure to new audiences
- Grow and maintain the health of the community by constantly engaging with the community through extensive community listening and sharing content that best portray WEBTOON’s unique brand voice
- Collaborate with the Growth Marketing Team and Brand & Partnerships team to support marketing campaigns across all channels
- Track performance and growth with analytics and use the findings to adjust strategy for optimizing posts
- Stay abreast of social user trends and shifting behavior to be a social trendsetter
Our take
Content is king and Wattpad has managed to create a platform that aggregates the most loved original writing content in the world, turning the traditional publishing industry on its head.
Where authors used to submit drafts to dozens of publishing houses in the hope of getting some eyeballs on their work, Wattpad opened up the process to millions of young authors by letting them easily submit their work, and fostering a community around their software that offers feedback and help.
The e-reading platform is now looking to double down on its strategy of taking its user-generated fiction and turning it into successful intellectual property upon which original series and movies can be based. However, a significant challenge for Wattpad is in producing original, marketable content from its platform, given the popularity of fanfiction, stories which are based on existing intellectual property.
Another challenge for Wattpad is the current economic conditions, which have affected much of the tech sector and are not sparing digital publishing. Having shelved bold plans for the future, it also laid off 15% of its workforce in March 2023. Having realigned for its current business needs, however, it is now well placed to weather the current market downturn.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2018
$51m
LATE VC
Apr 2014
$46m
SERIES C
Total funding: $117.8m
Company benefits
- Full health benefits
- Career development & Mentorship opportunities
- RRSP matching
- Generous parental Leave top-up
- Flexible hours
- Regular hackathons
- Healthy snacks & drinks
- Your choice of hardware
- Monthly work-from-home allowance
- Beautiful offices in Toronto and Halifax
- Easy access to transit
Company HQ
St. Lawrence, Toronto, ON
Leadership
Allen lau
(Co-Founder)Lau attended University of Toronto where he earned his bachelor's degree in electrical engineering followed by a master's in the same subject. Thereafter he briefly worked as a software engineer for Brightspark before founding his first notable company, Tira Wireless, a mobile development startup. He is also the co-founder of Two Small Fish Ventures, a fund that invests in Toronto and Waterloo-based early-stage internet companies with strong network effects.
Ivan Yuen
(Co-Founder)Prior to Wattpad, Ivan co-founded FeedM8 and served as the company’s CTO. Before that he was one of the first employees of Tira Wireless, where he helped grow the technical team and developed new and emerging wireless technologies. Ivan graduated from the University of Waterloo with a degree in Computer Engineering and also earned an MBA from the Rotman School of Management.
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