Content Marketing Specialist, Octopus Investments

• You will be a creative thinker with excellent communication skills, a deep understanding of digital marketing trends, and the ability to analyse performance metrics to refine content
• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• Previous experience in content marketing, social media management, or a related role
• Proven track record of creating and managing content across websites, social media platforms, and YouTube
• Strong understanding of SEO, social media algorithms, and video production
• Excellent writing, editing, and communication skills
• Ability to analyse data and metrics to optimize content
• Experience with content management systems (CMS), social media management tools, and video editing software
• Purpose-driven creative thinker with a passion for storytelling and brand building
• Strong organisational and project management skills

Desirable

• As a Content Marketing Specialist you will be responsible for producing, implementing, and managing all content marketing across our website, social media platforms, and YouTube channel
• Content Creation:
• Produce high-quality content for the company website, including blog posts, landing pages, and other web copy
• Create a content calendar that aligns with the company’s goals and ensures a consistent posting schedule
• Collaborate with other departments (e.g., product, sales, customer support) to ensure alignment of content with company initiatives
• Oversee the creation of engaging social media content, including posts, graphics, videos, and stories
• Manage the production of YouTube videos, including concept development, scripting, filming, editing, and publishing
• Assist Brand Manager by inputting into content marketing strategy
• SEO and Performance Optimisation:
• Implement SEO best practices across all content to improve organic search rankings and drive traffic
• Monitor website analytics and use data to optimize content performance and user experience
• Track and report on key performance metrics across all platforms, making recommendations to the brand manager and growth manager for adjusting strategies as needed
• Social Media:
• Manage the company’s social media presence across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
• Engage with followers, respond to comments, and build an active online community
• Stay updated on social media trends and algorithm changes to ensure content remains relevant and effective
• YouTube Channel Management:
• Oversee the company’s YouTube channel, including video uploads, channel optimisation, and audience engagement
• Collaborate with influencers and other content creators to expand reach and engagement on YouTube
• Analyse video performance metrics to improve video content and channel growth
• Collaboration
• Work closely with the Brand Manager to ensure content aligns with overall marketing campaign
• Manage relationships with external agencies, freelancers, and partners as needed