Digital Strategist, EverCommerce
EverPro
CA$140-160k
+ ESPP. Salary may vary by location.
More information about location
Integrated SaaS solutions
Open for applications
Integrated SaaS solutions
1001+ employees
Open for applications
CA$140-160k
+ ESPP. Salary may vary by location.
More information about location
1001+ employees
Company mission
To transform commerce for the service economy.
Role
Who you are
- You have a deep understanding of the digital marketing ecosystem, including paid acquisition channels like the App Store, Google Play, Paid Social, and Google Search
- You thrive on optimizing performance and using data to inform every decision
- You are experienced with experimentation frameworks (ASO, CRO, etc.) and understand the nuances of incrementality testing (even if not an expert)
- 5+ years of experience in digital marketing, preferably in B2B SaaS with a focus on performance marketing
- Strong understanding of paid acquisition channels (App Store, Google Play, Paid Social, Google Search)
- Experience with experimentation frameworks, including CRO, ASO, and incrementality testing (knowledge of methodologies and processes)
- Demonstrated success driving full-funnel digital marketing strategies across paid and organic channels
- Strong analytical skills with deep knowledge of digital marketing KPIs, data analysis, and performance calibration
- Familiarity with mobile measurement partners (MMPs) such as AppsFlyer, and tools like SplitMetrics
- Comfortable working with various BI tools to pull insights and craft compelling, data-driven narratives
- Exceptional presentation skills and the ability to communicate complex performance insights clearly to all levels of the organization
What the job involves
- We are looking for a Senior Digital Marketing Manager (Digital Strategist) who will develop and execute high-impact digital marketing strategies to drive growth across our B2B SaaS portfolio (Joist and Invoice Simple)
- You will collaborate closely with internal marketing teams, channel owners, and product stakeholders to ensure budget efficiency and accelerate growth
- Performance Analysis: Regularly analyze performance trends across all digital marketing channels, identifying shifts in paid media, website, and app metrics. Surface optimization opportunities and prioritize testing roadmaps to improve performance
- Cross-Channel Strategy: Develop and evolve a holistic digital marketing strategy that integrates paid acquisition channels, ASO, SEO, and organic initiatives to drive full-funnel growth
- Website Experimentation and CRO: Lead website experimentation and CRO efforts, including landing page testing, messaging, design optimization, and personalization, to drive improvements in conversion rates
- Experimentation & Testing: Design and oversee testing frameworks across the funnel, including creative testing, ASO experiments, and incrementality testing
- Channel Collaboration: Work hand-in-hand with central channel teams to align campaign strategies, budget allocations, and performance calibration processes. Ensure each channel is delivering incremental value
- Budget Management: Manage the overall digital marketing budget, ensuring efficient allocation across channels and driving accountability for KPIs
- Paid Media Insights: Research and evaluate new paid media opportunities and advise on targeting strategies
- Thought Leadership: Bring fresh ideas and best practices to the team, championing innovative approaches to testing and growth
- This role can be based anywhere in Canada – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely.
- This role will require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America
Our take
Denver-based EverCommerce is a service commerce platform that offers vertically tailored SaaS solutions for more than half a million global service-based SMBs. Its goal is to accelerate digital transformation across various industries within the service economy, which has proved to have done when considering its recent growth in customers.
The company, which specializes in Home Services, Health Services and Fitness & Wellness Services, serves to accelerate growth, streamline operations and increase retention. By automating these processes, EverCommerce enables clients to focus on simply growing their businesses. Despite increased macroeconomic headwinds in recent years, affecting the marketing services solutions, the company still delivers double-digit growth and solid profitability.
In 2021, EverCommerce acquired DrChrono and through this both companies are able to share their commitment to helping SMEs thrive. In fact, EverCommerce has become somewhat of a beast in its trade having acquired almost 30 companies, multiple in each year. This has enabled it to adopt a broad array of features to offer its growing customer base
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2020
$20m
GROWTH EQUITY VC
Apr 2017
$12m
SERIES A
Total funding: $36.2m
Company benefits
- Flexibility to work where/how you want – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- Continued investment in your professional development through Udemy
- 401k with company match
- Flexible and generous paid time off
- Employee Stock Purchase Program
Company HQ
River North Art District, Denver, CO
Leadership
Matthew Feierstein
(President & COO)Former President at PaySimple. They were also the COO at Pronto.
Chris Alaimo
(CTO)They have extensive history as a VP of Engineering at various companies. Former CTO at PaySimple.
Eric Remer
(CEO)Co-founded I-Behavior, Conclave Group LLC and PaySimple.
Share this job
View 37 more jobs at EverCommerce