Senior Marketing Operations Manager, Amperity
$100-140k
+ Cash incentives + Stock Options
3 days a week in office (Manhattan, NY)
Customer data platform
Be an early applicant
Customer data platform
201-500 employees
Be an early applicant
$100-140k
+ Cash incentives + Stock Options
3 days a week in office (Manhattan, NY)
201-500 employees
Company mission
To help every brand turn complex customer data into business value.
Role
Who you are
- 5 years of Marketing, Operations, or Campaign Management
- 2+ years admin experience with Marketo & Salesforce
- Hands-on experience with attribution tools (ie: Bizible), ABM platforms (DemandWorks, Common Room), lead routing software (ie: LeanData), and enrichment tools (ie, Cognism)
- B2B SaaS marketing experience
- Data driven with experience reporting on campaign performance
- Previous Tableau experience is a plus
- Working knowledge of HTML and experience building emails
- Highly organized and detail oriented: you love process, to do QA, proofread, and provide actionable feedback
- Quick-learner with a desire to improve processes
- Creative problem solver who's not afraid of ambiguity
What the job involves
- The Senior Marketing Operations Manager drives operational efficiency in our marketing automation tools and campaigns and is responsible for maintaining systems, processes, and data that support all of Amperity's marketing programs
- The role will own KPI reporting and full funnel conversations metrics and will report to the Director, GTM Operations
- Serve as a strategic partner to Growth Marketing, helping shape campaign strategy, experimentation, and GTM execution, not just operational delivery
- Own and optimize the marketing tech ecosystem (Salesforce, Marketo, ON24, ABM platforms), maintaining integrations, troubleshooting issues, and partnering with RevOps on improvements
- Manage the lead lifecycle end to end, including lead and account scoring, segmentation, routing, velocity tracking, and handoff to Sales
- Own attribution, pipeline influence, and KPI reporting, ensuring accurate measurement of marketing impact and ROI
- Maintain SFDC campaign structure and governance to support clean attribution and reporting
- Partner with Sales and RevOps on data integrity and hygiene, ensuring systems and dashboards are trusted as a source of truth
- Proactively identify funnel gaps, bottlenecks, and insights, and translate them into recommendations and actions
- Establish and evolve marketing automation best practices, balancing scale, quality, and speed
- Act as a cross-functional collaborator, aligning marketing, sales, and RevOps on systems, processes, and goals
Our take
Businesses require certain data to build customer loyalty, and Amperity is a company that aims to deliver this. Its platform combines information from multiple sources into a unified customer profile, allowing its clients to better understand and serve their customers.
Amperity concentrates on serving large customer-focused enterprises, with clients including Starbucks, Alaska Airlines and Patagonia. While there is ample competition in the sector, Amperity is seen as an established market player in an industry worth more than $4.5 billion.
Following a $100 million funding round back in 2021, Amperity hit unicorn status and set it sights on international expansion. It has since expanded its team globally and opened new offices (although it did undertake layoffs when the economy was bad), and continues to launch new features to enhance the value of its offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2021
$100m
SERIES D
Jul 2019
$50m
SERIES C
Total funding: $187m
Company benefits
- Stock options
- 100% employee healthcare coverage
- Transportation subsidies
- A comfortable work environment with plenty of snacks
- Events and activities, both in-person and remote
- Self-managed PTO
- The flexibility to do your best work in the way that works for you
- Inclusive environment where you'll be challenged to find and unlock your full potential
- World-class people driving for excellence
Company HQ
Central Business District, Seattle, WA
Leadership
Kabir Shahani
(Board Observer & Co-founder)They worked as PM of Avanade before co-founding Appature in 2007, where they spent 6 years as CEO. They worked as VP at IMS Health for 2 years before co-founding Amperity in January 2016. Stepped down as CEO in Feb 2022.
Derek Slager
(CTO & Co-founder)Having worked as a Software Engineer for a decade, they spent 6 years as VP of Development at Appature. They left their IMS Health role in November 2015 to co-found Amperity in January 2016.
Tony Alika Owens
(CEO)On the Board of Directors at a number of businesses including Pathlight and SnapLogic. Chairman and Member of the Board of Advisors at The Mandatum Foundation.
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