Senior Demand Generation Specialist, nCino

• The ideal candidate is a motivated marketing professional with a track record of hands-on involvement in crafting digital campaigns and devising effective demand generation strategies
• The ability to successfully implement initiatives across a variety of channels, targeting audiences and spanning multiple segments is crucial
• Minimum Bachelor’s Degree or equivalent combination of education, experience and proficiencies
• 5+ years of related experience
• Good understanding of digital marketing channels, as well as both inbound and outbound marketing tactics
• Demonstrated track record of driving successful multi-channel demand generation campaigns, which result in rapid lead and revenue growth
• Proficient in Salesforce
• Excellent communication, writing, and editing skills
• Experience with B2B demand generation
• Comptency Requirements: Drives results, persuades, manages ambiguity, strategic mindset
• If you thrive in a high-energy, entrepreneurial environment, we invite you to share your passion, ideas and excitement at nCino

Desirable

• NCino is in search of an ambitious and visionary demand generation marketer to fill the role of Senior Demand Generation Specialist
• This position will entail extensive cross-functional collaboration with diverse marketing departments, serving as a vital business partner to our sales, partners, and customer success teams
• As the Senior Demand Generation Specialist, you will be responsible for the conception and execution of brand awareness and lead-generating programs across the EMEA region
• Your role will entail close cooperation with marketing and sales, ensuring the seamless integration of these programs
• Develop and execute multi-channel demand generation campaigns aligned to overall marketing strategy that supports the company, sales, and regional teams to achieve revenue and pipeline goals
• Lead deliverables across the entire marketing funnel, track and optimize performance at each stage in the funnel and create a predictable and healthy demand engine
• Follow best practices to achieve growth goals while also experimenting with creative strategies and less proven tactics
• Continually optimize programs to ensure customer acquisition costs are in line with the return-on-investment goals
• Collaborate with the other teams (Content, Brand, Market Strategy, Regional, Business Development, and Sales) to create marketing strategies that inspires prospects to engage with nCino solutions and sales team
• Monitor and optimize defined KPIs that are meaningful and measurable, contributing to quarterly demand generation goals (net new leads created, MQL, opportunities, etc.) and ensuring exceptional ROI
• Measure, track, and continually adjust and assess campaign efforts and program performance at a tactical level, providing analysis, insights, and recommendations for future campaign programs
• Provide recommendations for full media planning direction for upcoming campaigns, determine channels and platforms to run on, audiences to target, and effective ad creative