Copy & Content Manager, Thinx
$84.2-100k
Environmentally friendly feminine hygiene products
Job no longer available
Environmentally friendly feminine hygiene products
101-200 employees
Job no longer available
$84.2-100k
101-200 employees
Company mission
Thinx's mission is to transform menstrual hygiene by designing innovative and sustainable period solutions. They aim to empower their customers and challenge taboos by changing the conversation around menstruation, reproductive health and incontinence.
Role
Who you are
- You are able to work independently with minimal revisions to work
- You have excellent time and project management skills with exceptional attention to detail
- You lead with empathy and are passionate about aiding in the career development of others
- You are a strong writer with stellar communication skills and a proactive approach to projects
- You are comfortable asking questions and thrive in a collaborative environment
- You’re a big picture thinker who understands how research and insights inform copy and content strategy
- 6 – 8 years of brand copywriting experience
- Bachelor's degree or equivalent work experience
- Advanced knowledge of grammar and confidence in aligning with a distinct brand voice
- Experience writing blog posts along with a high-level understanding of SEO
- Comfortable giving feedback to design and production teams
- Desire and demonstrated ability to handle multiple projects simultaneously and meet tight deadlines
- Asana and Slack knowledge preferred but not required
What the job involves
- Join our creative team and enable us to bring our family of brands to life through educational and engaging copy
- Work closely with both internal and agency partners to craft messaging about the product benefits and functionality of our period and bladder leak underwear
- Execute content strategy: Create quarterly content themes and determine how they come to life cross-channel in collaboration with marketing stakeholders
- Own blog by optimizing and uploading content, managing relationship with SEO agency, and working with freelancers/medical reviewers
- Support product launches and campaigns with concise copy that leverages consumer insights and captures our brand voice
- Craft brand-aligned, compelling narratives across multiple platforms simultaneously while adhering to deadlines
- Identify creative solutions to project challenges and easily articulate them to key stakeholders
- Manage one copywriter; edit the work of other creatives
- This role is a key collaborative partner within the creative team, reports directly to the Creative Director, Copy and manages one direct report
Our take
Women in the US can struggle to access comfortable, affordable and effective sanitary products. Thinx designs clothing products that are lined with period-absorbing technology, providing comfortable and environmentally friendly solutions for sensitive problems.
Despite the forward-thinking nature of Thinx, they are still presented with serious competition. Brands such as Sirona Hygiene, The Flex Company and MonthlyCup are also working on wearable sanitary solutions for the $15 billion feminine hygiene market. However, Thinx have found their niche within this competitive market by focussing on providing solutions for all body types. They do this through a broad selection of performance underwear, activewear and other reusable feminine care items.
The company aims to use new resources to continue scaling current product offerings whilst expanding into additional types of wearable sanitary products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2019
$25m
SERIES A
Jan 2015
$1.5m
EARLY VC
Total funding: $26.5m
Company benefits
- Stock options
- 401k
- Generous parental leave of 16 weeks and monthly child care stipend
- Unlimited PTO policy
- Annual training and development stipend
- 1x Monthly mental escape days
- 30% discount on Thinx Inc products and a quarterly $100 spend
- $90 quarterly wellness stipend to spend on personal health and fitness
- $100 monthly WFH stipend to support your remote office needs
- Collaborative, dynamic work environment within a fast-paced, mission-driven company
- Work from home opportunities
Company HQ
Chelsea, New York, NY
Leadership
Antonia Saint Dunbar
(Co-Founder)Director of Music Development at Pulse Music. Co-founded the Women's Entrepreneurship Day and Member of Chief, a private network for women leaders. Co-founded Thinx in 2013, where she has also held co-CEO and COO positions. Is also Co-Founder & CEO of footwear brand Antonia Saint NY.
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