Senior Manager of Growth Marketing, Modern Animal
$122-157k
1-2 days a week in office (Culver City, CA)
Membership based veterinary care provider
Be an early applicant
Membership based veterinary care provider
201-500 employees
Be an early applicant
$122-157k
1-2 days a week in office (Culver City, CA)
201-500 employees
Company mission
To better the lives of animals by building a place that's better for all of us who love them.
Role
Who you are
- The ideal candidate has a strong paid media background, analytical/organized mindset, with particular expertise in paid social and SEM as well as experience scaling referral programs.
- You have launched high-impact paid media campaigns that drove measurable results, and have proven experience working with Engineering and Design teams to address gaps in the overall conversion funnel.
- You deeply understand how to leverage performance channels to reach new audiences and build an enduring brand, and adopt a customer-obsessed approach to marketing messages
- Most importantly, you’re eager to roll up your sleeves to bring our mission to life as we grow
- Minimum 5-6 years of relevant B2C growth or performance marketing experience, preferably growing a significant customer base in a startup environment
- Demonstrated experience in digital marketing programs and technologies (SEM, Paid Social, Display) – Meta Ads advertising experience is a must
- Strong experience with marketing attribution and conversion tracking such as Google Tag Manager, Google Analytics, and other marketing measurement tools
- Passion for developing best-in-class campaigns and creative
- Ability to work independently and efficiently while managing multiple projects under tight deadlines
- Biased to action in iterative processes, willing to tackle problems hands-on and get things done
- Excellent verbal and written communication skills
- Strong analytical and quantitative skills — knowledge of SQL is a strong plus but not required
- Based in Los Angeles, or willing to relocate
What the job involves
- As our Senior Manager, Growth Marketing you’ll drive the way we connect with pet owners to grow Modern Animal’s active member base.
- Leveraging skills in performance marketing, experimentation, and conversion rate optimization, and referrals, you’ll build scalable digital marketing campaigns from the ground up that reach, convert, and activate new members
- This role reports directly to the Director of Growth
- Own the end-to-end development and execution of paid social and SEM campaigns to acquire customers for new and existing clinics against performance targets
- Develop a robust referral strategy (both online and offline) and work cross-functionally to launch
- Drive the creative strategy of our marketing campaigns, clearly briefing in Content/Creative team and partnering closely on the final delivery
- Identify and launch improvements to the Modern Animal website and app to drive performance results, including building/developing custom landing pages
- Build and deliver on a robust experimentation plan across paid channels and web touchpoints to drive tangible, measurable outcomes
- Develop a deep understanding of our user journeys and attribution
- Use data-driven insights to prioritize, lead, and implement new solutions that cost-effectively drive member conversion and volume
- Evolve and iterate upon the Growth Marketing paid marketing playbook that enables robust market expansion, including testing / scaling new digital marketing channels
Our take
Modern Animal provides veterinary services for animals via a human-focused model. An annual membership fee covers all examination costs and 24/7 virtual consultations. The company specifically designed its clinics to appeal to owners by removing the clinical feel found at many traditional vets.
The service has so far appealed to younger pet owners who have been fast to adapt to virtual and digital services. It's also popular with veterinary teams, as Modern Animal also focuses on providing enjoyable working environments to attract and retain talent in an industry which has long experienced a skills shortage.
Modern Animal isn't alone in this space: competitors include Fuzzy and Airvet, both offering telemedicine for pets. Its continued success will depend on its ability to scale its operations and stay ahead of its rivals. Its opening of additional California clinics in 2022 and expansion across the US show that the company is well poised to take on this challenge.
Steph
Company Specialist at Welcome to the Jungle
Insights
51% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2022
$75m
SERIES C
Jul 2021
$40m
SERIES B
Total funding: $164m
Company benefits
- Excellent medical, vision, & dental coverage with various options to choose from
- 401k savings plan with a company match
- Flexible time off & paid parental leave
- Free membership to Modern Animal for your pets and discounts on extra services
- Free membership to One Medical for primary care
- Access to behavioral and mental health services through Ginger
- A collaborative team who has your back and will welcome you as part of our pack
Company HQ
Downtown, Culver City, CA
Leadership
Steven Eidelman
(CEO & Founder)After studying at the University of Pennsylvania, Steven spent 5 years as an Associate at Bain & Company and Spectrum Equity, before co-founding Whistle Labs. Following this, founded Modern Animal in 2018, serving as CEO since.
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