Senior Manager of Growth Marketing, Modern Animal

• The ideal candidate has a strong paid media background, analytical/organized mindset, with particular expertise in paid social and SEM as well as experience scaling referral programs.
• You have launched high-impact paid media campaigns that drove measurable results, and have proven experience working with Engineering and Design teams to address gaps in the overall conversion funnel.
• You deeply understand how to leverage performance channels to reach new audiences and build an enduring brand, and adopt a customer-obsessed approach to marketing messages
• Most importantly, you’re eager to roll up your sleeves to bring our mission to life as we grow
• Minimum 5-6 years of relevant B2C growth or performance marketing experience, preferably growing a significant customer base in a startup environment
• Demonstrated experience in digital marketing programs and technologies (SEM, Paid Social, Display) – Meta Ads advertising experience is a must
• Strong experience with marketing attribution and conversion tracking such as Google Tag Manager, Google Analytics, and other marketing measurement tools
• Passion for developing best-in-class campaigns and creative
• Ability to work independently and efficiently while managing multiple projects under tight deadlines
• Biased to action in iterative processes, willing to tackle problems hands-on and get things done
• Excellent verbal and written communication skills
• Strong analytical and quantitative skills — knowledge of SQL is a strong plus but not required
• Based in Los Angeles, or willing to relocate

• As our Senior Manager, Growth Marketing you’ll drive the way we connect with pet owners to grow Modern Animal’s active member base.
• Leveraging skills in performance marketing, experimentation, and conversion rate optimization, and referrals, you’ll build scalable digital marketing campaigns from the ground up that reach, convert, and activate new members
• This role reports directly to the Director of Growth
• Own the end-to-end development and execution of paid social and SEM campaigns to acquire customers for new and existing clinics against performance targets
• Develop a robust referral strategy (both online and offline) and work cross-functionally to launch
• Drive the creative strategy of our marketing campaigns, clearly briefing in Content/Creative team and partnering closely on the final delivery
• Identify and launch improvements to the Modern Animal website and app to drive performance results, including building/developing custom landing pages
• Build and deliver on a robust experimentation plan across paid channels and web touchpoints to drive tangible, measurable outcomes
• Develop a deep understanding of our user journeys and attribution
• Use data-driven insights to prioritize, lead, and implement new solutions that cost-effectively drive member conversion and volume
• Evolve and iterate upon the Growth Marketing paid marketing playbook that enables robust market expansion, including testing / scaling new digital marketing channels

• Excellent medical, vision, & dental coverage with various options to choose from
• 401k savings plan with a company match
• Flexible time off & paid parental leave
• Free membership to Modern Animal for your pets and discounts on extra services
• Free membership to One Medical for primary care
• Access to behavioral and mental health services through Ginger
• A collaborative team who has your back and will welcome you as part of our pack

Total funding: $164m

Modern Animal provides veterinary services for animals via a human-focused model. An annual membership fee covers all examination costs and 24/7 virtual consultations. The company specifically designed its clinics to appeal to owners by removing the clinical feel found at many traditional vets.