Product Marketing Manager, Stensul
Content Systems
$135-150k
+ Variable compensation and equity
More information about location
3 days a week in office
Email and landing page creation platform
Be an early applicant
Email and landing page creation platform
101-200 employees
Be an early applicant
$135-150k
+ Variable compensation and equity
More information about location
3 days a week in office
101-200 employees
Company mission
To empower cross-functional teams to create high-quality, high-performing emails and landing pages in hours, not weeks.
Role
Who you are
- You’re a strong writer with experience harnessing the power of AI to 10X marketing outputs (such as blog posts, social media copy, case studies, and messaging)
- You embrace the latest AI tools, and are meticulous about reviewing/editing the outputs of AI for accuracy, voice and context
- You’re also an experienced B2B marketer with knowledge of the MarTech landscape and a strong ability to translate customer needs into compelling content
- 3+ years of experience in content or product marketing
- Understanding and knowledge of the MarTech landscape and audiences, including executive/senior level decision makers
- Proven track record of leveraging AI to efficiently scale marketing content outputs (such as blog posts, social media, white papers, personalized messaging)
- Strong analytical skills and experience using insights to refine messaging and strategy
- Exceptional communication skills—able to distill complex ideas into clear, concise messaging
- Experience with email marketing workflows, marketing automation, and adjacent technologies
- A bias for action, comfort with ambiguity, and a startup-ready mindset
- Strategic thinking paired with a hands-on approach—you can go from idea to execution fast
What the job involves
- This is a unique opportunity for an AI-obsessed product marketer with a content background to support scaling the impact of product marketing
- In your role, you will both create content tailored to a MarTech audience (including executive decision makers) and create a framework to generate, edit and optimize AI-created content assets in support of the Product Marketing team’s growth strategy and filling robust content needs across the entire funnel
- You have a growth mindset, an ability to execute in ambiguity, and accommodate shifting priorities as you scale content creation in smart, strategic, and tech-enabled ways
- You will report to the VP of Product Marketing
- Develop and execute a best-practice an AI-driven content strategy and approach to scaling Product Marketing assets and content creation with the support of AI tools like ChatGPT, Claude and Gemini
- Ensure quality and accuracy of AI-created assets by defining checkpoints and QA process that maintains creativity and strategic rigor
- Lead the creation of content that supports product launches (collateral, case studies, website copy and messaging) and serves a range of channels
- Spin up supporting assets from major tentpole content pieces (e.g., turning webinars into multi-channel content; translating research reports into data viz, blog posts, and social posts)
- Own monthly pulse survey to continuously gather customer input to guide content strategy
- Use AI to analyze market trends, competitor moves, and customer feedback to inform positioning and differentiation
Our take
Creating high-performance marketing emails can be time consuming for internal teams, who often have to rely on engineering and product teams for support. The founders of Stensul noted the number of tools available to businesses to support email delivery, but saw this gap for helping with creation.
Considering the importance of email in the world of marketing, every company in the world is a potential client for Stensul, and it has already worked with enterprise brands including YouTube, Samsung, Verizon Media, BMW, and Capital One. Despite competition from larger email marketing services such as MailChimp and Moosend, the company has secured substantial backing which enabled it to expand operations throughout the last few years.
Most lately, Stensul has focussed on improving its functionality, with the largest change being the addition of a landing page builder to its platform. This capability is now treated as a core part of the company's offering, and should help it expand its roster of clientele. In addition, it has added generative AI features with the aim to "improve creation efficiency" for its users, another step to ensure it stays at the front of the market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2023
$34.5m
SERIES C
Nov 2020
$16m
SERIES B
Total funding: $57.5m
Company benefits
- Hybrid working model including opportunities to travel between New York and BA offices
- Full health coverage (medical/dental/vision)
- Generous vacation and leave policy (including parental)
- Fun team events and outings
- Year-round Mental Health Days off
- Engagement & professional development opportunities
- Join a fast growing start-up with Fortune 100 clients and top tier investors
- 401(k), life insurance, and commuter benefits
Company HQ
Midtown South, New York, NY
Leadership
Noah Dinkin
(CEO & Founder)Gained a degree in Marketing at NYU. Co-founded FanBridge in 2006 before founding Stensul in 2016.
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