Director / Senior Director of Growth Strategy & Demand Generation, StarTree
$180-220k
+ Equity
Giving decision-makers data insights
Job no longer available
Giving decision-makers data insights
101-200 employees
Job no longer available
$180-220k
+ Equity
101-200 employees
Company mission
To make data more accessible and actionable.
Role
Who you are
- We are seeking a dynamic and results-driven growth leader to join our marketing team at StarTree
- This role requires the ability to build comprehensive campaigns that are delivered across channels, but also be a player / coach leading the team
- Particular areas of depth we’d like to ensure the candidate possesses include SEO, SEM, and cross-channel campaign strategy implementation & measurement
- 10-15 years of experience in demand generation, with 5+ years of leadership
- Experience working for startups in the data & analytics space, ideally with some open source commercialization experience
- Previous responsibility for owning pipeline targets and marketing contribution
- Experience fueling the free trial / PLG motion with high quality trialers, and supporting the free trial nurture strategy
- Experience building integrated cross-channel campaigns
- High level of knowledge of Google AdWords + LinkedIn Ads
- Experience managing agencies that support paid + organic strategies
- Experience using intent platforms like 6Sense as a foundation for growth strategies
- Highly organized and detail-oriented, committed to results, with a highly collaborative working style
- Ability to adapt quickly to changing environments and priorities
What the job involves
- The Marketing team is responsible for creating and capturing demand for StarTree and Apache Pinot. The global team is fast-paced, high-velocity, and partners closely with the revenue, product, partner, and developer relations teams. The focus is always on creating engaging, educational experiences & content to build StarTree (and Pinot) awareness, and growing StarTree via supporting sales-led pipeline creation and free trial Product-led growth (PLG) revenue
- The candidate will be responsible for developing StarTree’s growth strategy across three funnels: Product-Led Growth (Bottoms up), Enterprise sales / target accounts (Top down), and supporting channel sales
- The candidate will build quarterly demand strategies in partnership with marketing, product, sales & channel leadership, while building and leading a small team
- Report to the Sr. Director, Web & Digital Marketing and lead demand strategy & execution: Build the team and provide frameworks / processes to launch campaigns that are sales-aligned, with attention to results on pipeline and revenue outcomes against targets
- Drive all digital lead gen activities (PPC, display, email campaigns, vendor discovery, etc.)
- Manage the Marketing Calendar, and use it to steer a unified outbound/inbound campaign motion
- Work with the SDR team to scale up lead nurture to maximize revenue opportunities
- Collaborate with Customer Success to boost expansion across strategic accounts
- Provide ops and demand gen support for virtual and physical events
- Coach internal teams on the best practices for demand generation, lead handling, outreach, and more
Our take
StarTree is a startup founded by the creators of Apache Pinot, which delivers scaled analytics at low latency for up to millions of users and has proven successful with market giants like Weibo, Walmart, and LinkedIn. StarTree is the platform-as-a-service version of Apache Pinot for enterprise, which is used by Cisco, Etsy and Target.
The company's pedigree is strong, with founders previously holding engineering positions at Uber and LinkedIn. They saw firsthand the benefits of providing real-time insights to users of LinkedIn and Uber Eats, knowing it would sit well with the wider population.
Certainly, with more companies grappling with larger data pools at speed, the demand for low-latency analytics engines appears to only be growing. StarTree hopes to position Apache Pinot as the go-to engine for this and is focusing on marketing and sales to fend off rivals such as ClickHouse. It is expanding internationally as well to drive uptake, opening an office in India to grow into Asian markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
53% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2022
$47m
SERIES B
May 2021
$24m
SERIES A
Total funding: $75m
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Xiang Fu
(Co-Founder)After compleating a Masters in Computational Science and Engineering at Georgia Institute of Technology, they worked as a Senior Software Engineer for LinkedIn and Staff Software Engineer for Uber. They were the Founding Engineer for Stealth Mode Startup and a Pinot PMC and Committer for The Apache Software Foundation.
Kishore Gopalakrishna
(Co-Founder & CEO)After graduating from the National Institute of Technology, Karnataka, they became an Application Developer for Oracle. Before becoming the Founding Engineer for the Stealth Mode Startup Company, they were a Senior Technical at Yahoo and Senior Staff Engineer at LinkedIn.
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