Lead Product Marketing Manager, Kraken
Margin Trading
Cryptocurrency exchange
Posted today
Cryptocurrency exchange
501-1000 employees
Posted today
501-1000 employees
Company mission
To accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion.
Role
Who you are
- 7–10 years of product marketing experience, ideally in crypto and/ or trading platforms
- Deep expertise in margin trading — including user psychology, leverage mechanics, risk management practices, and product differentiators across crypto and traditional finance.
- Proven success launching products and features using market, customer, and behavioral insights
- A customer-obsessed mindset with strong experience in positioning products to different user segments
- Ability to lead complex, cross-functional projects with multiple stakeholders and tight timelines
- Track record of crafting powerful, differentiated product narratives that drive engagement and adoption
- Highly analytical and data-driven — comfortable navigating trading metrics to identify trends, uncover insights, and inform go-to-market decisions
- Strategic thinker with strong execution skills—comfortable operating independently and in ambiguity
- Strong communication skills across formats (Slack, docs, presentations, verbal) and audiences
- Passion for helping others grow—supports peers, mentors junior PMMs, and helps raise the bar for the team
What the job involves
- The Kraken Pro Product Marketing team at Kraken drives the success of our flagship advanced trading platform by crafting strategies that resonate with professional traders
- Focusing specifically on Margin Trading, you will play a critical role in advancing Kraken Pro's leverage and margin product strategy, helping to position Kraken as the platform of choice for active and professional traders seeking sophisticated tools
- Contribute to the Margin Trading product vision and roadmap: Partner closely with cross-functional teams to shape and execute the Margin product vision and roadmap. Use customer and market insights to influence strategic direction and ensure we’re focused on delivering the highest value to our users
- Lead product launches: Drive the go-to-market strategy for new product and feature launches
- Elevate the existing Margin Trading portfolio: Evaluate the performance and positioning of existing products to identify areas of opportunity
- Craft and evolve product value narratives: Own the development of compelling product positioning, messaging, and packaging strategies that clearly articulate value to our target audiences
- Drive sales enablement: Lead the creation and delivery of sales enablement materials and messaging strategies in collaboration with Sales, Marketing, and Product
- Support Kraken’s ecosystem growth: Architect to go-to-market efforts that expand Kraken’s footprint globally. Leverage partnerships, integrations, and product-led growth initiatives to increase adoption and drive customer expansion and retention
- Be a market and customer expert: Conduct deep analysis of customer needs, competitor offerings, and market trends. Share insights regularly with internal teams and use them to inform marketing strategies, product direction, and competitive differentiation
- Champion customer research and insight: Lead discovery and validation work through focus groups, panels, surveys, and user interviews to understand why and when active users choose margin, what risk factors impact behavior, and how experienced traders make platform decisions. Translate qualitative and quantitative insights into actionable marketing strategies that reflect our customers’ priorities and trading behavior
Application process
- This job is accepting ongoing applications and there is no application deadline
- Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution
Our take
Kraken is the world’s largest global bitcoin exchange in euro volume and liquidity. Kraken’s clients also trade USD, CAD, ETH, XRP, LTC and other digital currencies, on a platform consistently rated the best and most secure bitcoin exchange by independent news media.
Kraken was the first bitcoin exchange to have its market data displayed on the Bloomberg Terminal, the first to pass a cryptographically verifiable proof-of-reserves audit, and one of the first exchanges to offer leveraged bitcoin margin trading.
Kraken are one of the top 3 bitcoin exchanges by volume, behind Coinbase and bit-x with an 18% market share. While this is a competitive space to operate in - the volume of crypto being exchanged every day is very high, so there's space for multiple winners.
Kraken have made a number of acquisitions and have strengthened its world-leading position with the launch of new products, features and apps and a 24/7 multi-lingual support line. The company will continue to provide clients with easier and more versatile ways to participate in the crypto ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Feb 2019
$100m
SERIES C
Mar 2014
$5m
SERIES A
Total funding: $111.5m
Company benefits
- Work where you want: 90% of Krakenites work remotely, we believe people do their best work wherever they're happiest
- Flexibility and Autonomy: We are highly results-focused vs. time-focused. We want you to work when and how you need to keep you at your most proactive
- We value diversity: Our Team is spread across 60 countries. By joining Kraken you'll be part of a truly multicultural organization that values diversity and inclusion
- A new approach to salary: Kraken prides itself on being at the forefront of crypto innovation, and that means the majority of our workforce has the option to be paid in bitcoin
- Equity Options: Kraken owes its success and growth to its people. That's why we offer nearly all our Krakenites a stake in the company
Company HQ
Financial District, San Francisco, CA
Leadership
Jesse Powell
(Chairman of the Board)Previously co-founded Verge Gallery & Studio Project, Lewt and Internet Ventures & Holdings
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