Performance Marketing Lead, Teachable
Online teaching platform
Be an early applicant
Online teaching platform
201-500 employees
Be an early applicant
201-500 employees
Company mission
Teachable is on a mission to enable the transformative power of knowledge in our world.
Role
Who you are
- 5+ years of paid marketing experience
- 3 years of experience owning Paid Search (SEM)
- 3 years of experience owning Paid Social (SMM)
- Experience owning large marketing budgets (8 figures annually)
- Strong experience in both B2C and B2B acquisition
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Confident in pushing back on "bad ideas" or low-impact requests through data-backed reasoning
- Experience in SaaS is a plus
What the job involves
- We are seeking a Performance Marketing Lead to lead our paid user acquisition efforts across B2C and lead acquisition for B2B. In an increasingly complex SaaS environment, you will operate as a high-impact IC, owning all paid marketing channels
- This role’s responsibilities will include search engine marketing (SEM / PPC), social media marketing (SMM), budget management, lead generation, keyword research, measuring data and analytics, working cross functionally with Sales and Product Marketing, and more. A key focus will be leveraging AI and new tooling to drive efficiency and scale
- This role reports directly to the Senior Lead of Acquisition
- Direct strategy and execution of all paid acquisition across B2C and B2B
- Work cross functionally with Sales, Product Marketing, Brand & Content, and more
- Set and manage monthly and quarterly budgets and goals for paid marketing
- Own SEM, SMM, OTT, Reddit, and all other paid marketing channels
- Implement and oversee marketing automation and advanced tooling to streamline workflows
- A/B test new channels, ad types, messaging/targeting, and more
- Be data-driven, keeping us honest to monthly and quarterly goals for paid growth
Our take
Teachable is an edtech platform helping users set up and manage their own video-content businesses. Running on a SaaS subscription model, Teachable gives teachers the tools to fully design, deliver, and market their own courses.
Teachable's main competitors are e-learning giants Udemy, Coursera, and Pluralsight. Whilst these companies are well-established and heavily financed, Teachable’s argument is that their comparatively restrictive course development tools make the site a bad option for teachers looking to run a business.
Teachable was acquired by Brazilian edtech platform Hotmart which were looking for a leg up in the North American market. With Teachable's sights also set on global expansion, this new access to the Latin American market may prove a savvy decision for both companies. The company launched several new features in 2023 and brand partnerships in 2024 which is set to further propel Teachable forward.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Apr 2018
$4m
SERIES A
Jan 2017
$4m
SERIES A
Total funding: $13.5m
Company benefits
- Comprehensive health, dental, and vision coverage
- Discretionary paid vacation
- Paid sick leave
- Tax-free commuter benefits
- Paid parental leave up to 16 weeks
- Professional education credit or supplemental student loan repayment
- 50% gym or wellness match
- 401(k) with 4% match
- Flexibility to work from home
- Company and team outings
- Donation Match Program Millie Giving
Company HQ
Kips Bay, New York, NY
Leadership
Ankur Nagpal
(Founder)After graduating from UC Berkeley in Computer Science, they moved to New York and founded Teachable in 2013.
Salary benchmarks
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