PLG Senior Product Marketing Manager, Findem
$125-180k
+ Equity
AI-powered talent acquisition
Open for applications
AI-powered talent acquisition
201-500 employees
Open for applications
$125-180k
+ Equity
201-500 employees
Company mission
To empower talent teams with everything they need to make informed, unbiased choices that support team growth and business success.
Role
Who you are
- If you're passionate about product-led growth (PLG), love turning free users into paid champions, and have a mix of big company and startup experience, we’d love to talk!
- PLG-first mindset – deep understanding of product-led growth strategies and how to drive self-serve conversion
- Hybrid experience – experience working in both large-scale enterprises (B2B SaaS preferred) and high-growth startups
- Data-driven decision-maker – strong analytical skills, with the ability to run tests, analyze user behavior, and optimize funnels
- Customer-obsessed – ability to craft messaging and in-product experiences that resonate with different buyer personas
- Collaborative leader – proven ability to work cross-functionally across product, growth, sales, and customer success teams
- B2B SaaS and AI/HR Tech experience is a plus but not required
What the job involves
- We’re on a high-growth trajectory and looking for a PLG Product Marketing Leader to own and drive our free-to-paid conversion strategy, in-product upgrade motions, and overall PLG growth engine
- As the PLG Product Marketing Leader, you will define and execute the strategy to drive in-product conversions, self-serve adoption, and expansion within our freemium and trial user base
- You will work cross-functionally with product, sales, and growth teams to accelerate revenue growth, optimize onboarding and upgrade flows, and create compelling in-product experiences that increase engagement and monetization
- Own the free-to-paid conversion funnel – analyze user behaviors, segment audiences, and optimize messaging, pricing, and packaging to maximize upgrades
- Develop in-product marketing strategies – create and test experiments for upsell and expansion, including feature unlocks, personalized recommendations, and timely nudges
- Develop and execute product positioning and messaging that resonates with our target personas, with a focus on self-serve users and free-to-paid conversion
- Align PLG with sales-led motions – partner with sales to define PQL (Product-Qualified Lead) criteria, nurture high-intent users, and enable sales to engage at the right moments
- Establish KPIs for product marketing initiatives within the PLG motion, and continuously measure and iterate for impact
- Improve onboarding and activation – streamline user experiences to increase engagement, reduce friction, Improve retention rats and drive “aha” moments faster
- Leverage data to inform strategy – track key metrics (activation, conversion, expansion), run A/B tests, and continuously optimize based on results
- Build strategic partnerships – work with large enterprise partners and platforms to drive co-marketing opportunities and ecosystem adoption
- Influence pricing & packaging decisions – work closely with the executive team to refine our PLG monetization strategy
Our take
As the demand for top-tier talent rises, companies face the formidable challenge of finding the right individuals for the job. Addressing this hurdle, Findem employs AI to streamline talent acquisition.
Founded by two seasoned software engineers, Findem excels in technological innovation, using its AI to help companies navigate talent shortages and enhance employee retention. this approach has propelled the company's impressive scaling, securing substantial funding in 2022. In the dynamic landscape of AI talent acquisition, marked by a surge in startups, Findem's solid market position is evident in its enviable customer list, featuring industry giants such as Adobe and Google.
Recent announcements, such as Fast Company naming it one of the most Innovative Companies of 2025, underscore Findem's exceptional business performance, highlighted by financial growth, significant new customer acquisitions, technological advancements, and continued market expansion. This success reinforces Findem's status as a key player in the competitive landscape of AI-driven talent solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2022
$30m
SERIES B
Oct 2020
$7.3m
SERIES A
Total funding: $37.3m
Company benefits
- Health benefits: Medical, dental, and vision for you and your family. Findem offers a robust plan and covers the majority of your premiums
- 401K plan: We offer a competitive plan to help you meet your retirement goals and plan for a secure future
- Company equity: It’s important to us that everyone feels a part of what we’re building together, and equity is just one way of doing that
- Remote-first: We have offices for those who want to use them, but are remote-first, with office-free onboarding and flexible working practices
- Flexible PTO: We believe in a healthy work/life balance, and trust you to make practical decisions about when you need time off
- Parental leave: We have families of all types and welcome each new addition with generous leave for both parents
Company HQ
Centennial, Redwood City, CA
Leadership
Hariharan Kolam
(Co-Founder & CEO)Previously worked as a Software Engineer at Aster Data, and was the founder and CTO of Instart.
Raghu Venkat
(Co-Founder & CTO)Previously worked as a Software Engineer at Google, and was the founder and Chief Product Officer of Instart.
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