Director of Demand Generation, Fermat Commerce
$150-180k
+ equity package
AI native commerce platform
Job no longer available
AI native commerce platform
21-100 employees
Job no longer available
$150-180k
+ equity package
21-100 employees
Company mission
To provide lighting-fast creation of high-converting, dynamic shopping experiences.
Role
Who you are
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 5+ years of B2B marketing experience, including 2–3+ years focused on account-based marketing and full-funnel demand generation
- Proven experience building and scaling demand generation strategies for SaaS, e-commerce, or agency-led GTM models
- Proficient in ABM platforms, marketing automation, and CRM systems (e.g., Salesforce, Clay, Apollo, Unity, Notion)
- Demonstrated ability to develop and execute high-impact campaigns that deliver pipeline and revenue growth
- Deep understanding of B2B buyer journeys and how to align marketing strategy with sales goals
- Strong analytical and reporting skills; data-driven decision-maker who thrives on measurable outcomes
- Excellent communication and project management abilities; capable of managing multiple initiatives across stakeholders and timelines
- A strategic thinker who can also operate tactically to get things done in a fast-paced environment
What the job involves
- As Director of Demand Generation at FERMÀT, you will spearhead our targeted marketing efforts to key accounts with significant growth potential
- Working directly with our Head of Sales and Head of Marketing, you’ll craft and execute personalized campaigns, full-funnel strategies, and ABM programs that showcase how FERMÀT transforms the e-commerce experience
- You’ll be responsible for building and owning the demand generation strategy across Enterprise, Agency, Mid-Market, and Self-Serve segments—with a strategic focus on Account-Based Marketing (ABM) for Enterprise & Agency customers
- This is a unique opportunity to lead high-impact growth initiatives, align cross-functional efforts, and build the foundational infrastructure for scalable, performance-driven marketing
- Reporting to the Head of Marketing, you’ll also define the metrics that matter—ensuring everything we do is measurable, repeatable, and tied to revenue
- This role has a clear path to Head of Growth as our business continues to scale
- Strategy Development: Build and own the overarching demand generation framework—including campaign planning, execution, and ongoing optimization—for all B2B customer segments
- ABM Campaign Orchestration: Create and run personalized, multi-touch Account-Based Marketing campaigns that engage prospects, partners, and strategic accounts with tailored messaging and experiences
- Lifecycle Marketing: Lead lifecycle marketing efforts by developing segmented, behavior-driven journeys from awareness to retention
- Sales & Marketing Alignment: Partner closely with the Head of Sales and Head of Marketing to ensure strong collaboration, unified GTM strategy, and shared accountability for pipeline performance
- Campaign Execution: Design and launch multi-channel programs across email, paid media, direct mail, webinars, content syndication, and events
- Account Intelligence: Leverage firmographic, intent, and engagement data to identify and prioritize high-value target accounts
- Technology & Tooling: Manage and optimize our demand gen tech stack (Salesforce, Clay, Apollo, Unity, Notion, etc.) to drive targeting precision and campaign effectiveness
- Performance Reporting: Define key metrics for pipeline growth, conversion rates, and velocity; report on outcomes regularly and refine efforts based on insights
- Continuous Improvement: Use data and feedback loops to continuously iterate on programs, messaging, segmentation, and performance benchmarks
Our take
The rise of social media has awarded substantial social currency to influencer culture. Fermàt Commerce enables brands to embed shopping inside of influencer content, allowing consumers to do their online shopping whilst engaging with their daily content.
The eCommerce ecosystem has seen recent change with privacy policies, like the recent Apple privacy shift that prevents third-party cookie tracking, massively increasing the cost of discovering new customers. CEO, Rishabh Jain, was well placed to tackle this industry problem coming from LiveRamp. He understood the necessity of allowing brands to effectively scale first-party interactions and own first-party data.
Although relatively young, Fermàt’s integrated and frictionless solution for brands and influencers alike has raised multiple rounds of funding. This capital will see operations scale up, further product development, and increased partnerships, akin to that with Shopify.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jun 2025
$45m
SERIES B
Mar 2024
$17m
SERIES A
Total funding: $74m
Company HQ
China Basin, San Francisco, CA
Leadership
Rishabh Jain
(Co-Founder & CEO)Previously co-founded OpenLab app and Invisergy, acting as CEO for both. Spent nearly 6 years at LiveRamp, eventually as Vice President/Head of Innovation and New Business Initiatives.
Shreyas Kumar
(Co-Founder & CTO)Spent over 7 years at LiveRamp, eventually as Senior Director of Engineering. Studied and taught at Harvey Mudd College until 2014.
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