Social Media and Content Manager, Origin
$110-140k
2-5 days a week in office
Luxury personal travel assistant app
Job no longer available
Luxury personal travel assistant app
21-100 employees
Job no longer available
$110-140k
2-5 days a week in office
21-100 employees
Company mission
To offer a human-first, tech-enabled approach to exploring the world. With every unique itinerary, we fight the expected and deliver incredible moments that are grounded in originality.
Role
Who you are
- 5+ years of experience in Brand, Advertising, or Social Content
- A degree in Journalism, English, PR, Communications, or a related field with multimedia production experience is preferred
- Experience managing the social media presence for a consumer brand, preferably in travel, luxury brands, or hospitality
- Competency with social tools, including social listening, audience insight, and community management tools (e.g., Sprout Social, Hootsuite)
- Experience in building and executing global programs with global teams and a wide range of key stakeholders
- A proven track record of defining and executing campaign strategies that deliver against funnel metrics and KPIs
- A willingness to be a hands-on creator on a growing, all-hands-on-deck creative team
- The ability to multitask and support creative work for a variety of platforms with live and evolving deadlines
- Experience with software such as Figma, Photoshop, Premiere, Splice, Canva, or other photo/video editing tools, as well as Google Office, Slack, and other team collaboration software, is preferred
- Exceptional writing skills and the ability to translate complex topics into simple, digestible copy
- An eye for design and creating compelling on-brand content
- Experience in both short-form and long-form video production
What the job involves
- In this role, you will work in direct partnership with the VP of Marketing, travel team curators, and cross-functional stakeholders
- You will play a critical role in developing and executing content strategies that align with our brand and marketing goals
- You will manage a high-volume content calendar and produce captivating content that showcases the Origin brand
- Leading and executing Origin's creative content strategy and development across social media, blog content, emails, videos, and more
- Owning the day-to-day execution of social media content for a variety of channels in partnership with the Travel, Operations, and Growth Marketing Teams
- Collaborating with the growth marketing and creative teams to produce, develop, and evaluate content for paid efforts
- Improving the Origin branded content experience by leveraging channel-specific creative strategies and branded content to increase awareness and engagement around Origin's unique offering
- Developing social content frameworks and guidelines for the larger organization
- Managing social media publishing and engagement across a variety of digital channels, including Facebook, Instagram, TikTok, Pinterest, and YouTube
- Overseeing weekly editorial calendar maintenance and engagement reporting
- Keeping a pulse on trending content and quickly executing so Origin can play a timely role in social conversations
- Working closely with leadership to identify strategic messaging and creative opportunities
- Partnering with the HR/Recruiting team to develop employee brand and company culture content on relevant channels like LinkedIn and Glassdoor
- Establishing benchmarks and defining, analyzing, and reporting on key metrics, using social data to create strategic recommendations that improve channel health
- Conducting an in-depth quarterly competitive analysis by auditing and monitoring key competitors and using insights to adapt our social strategy
Our take
The premium travel market is increasingly being driven by mobile-first millennials and GenX, and yet booking adventurous holidays like a safari is often a complicated process of emails and phone calls. Sceneset, a rebrand of Origin, aims to change that with its luxury mobile-first concierge service.
Unlike traditional concierge services, discerning travelers pay a membership fee to access the app which comes with on-hand expert human curators. The technology platform then uses machine learning to provide a service that learns its user’s travel preferences.
The team has set the goal of becoming carbon-negative. Trips are currently offset in partnership with myclimate.org and Stripe, but the next stage is for the entire organization to measure and reduce their emissions impact to a carbon-negative state.
Sceneset's users are both happy to fork up for a luxury travel concierge service and embrace technology-based services. The challenge for the app will be achieving word-of-mouth growth among this narrow group.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Jan 2022
$5m
SEED
Total funding: $5m
Company benefits
- Competitive Medical, Dental and Vision Benefits and 401k
- Flexible Paid Time Off to allow you to recharge and be your most productive self
- Workation Policy: at Origin, travel is what we do, so we support our employees to travel while working
- Zen Benefits, a monthly wellness stipend to help provide mental and physical happiness in your life
Company HQ
Union Square, San Francisco, CA
Leadership
Eli Bressert
(CEO)Experience across Data Science and Product at Stitch Fix, Netflix, Convoy, and Apple.
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