Lead Brand Marketing, AutoScout24
New and used car marketplace
Job no longer available
New and used car marketplace
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To help make mobility decisions easier for everyone.
Role
Who you are
- Experience: 5+ years of proven experience in brand management, brand identity, strategy and positioning. Ideally in a B2C environment with a strong digital presence
- Data-Driven Approach: A combination of creativity and analytical thinking, with the ability to use data and metrics to measure brand impact and optimize strategies
- Communication Skills: Fluent proficiency in both English and German (written and verbal) to ensure effective collaboration and communication
- Industry Knowledge: Experience in the automotive, e-commerce, or technology sectors is highly desirable
What the job involves
- As our Lead Brand Management you’ll be the driving force behind shaping and telling AutoScout24’s brand story
- At AutoScout24, you will oversee the direction and brand identity across all touchpoints, ensuring the AutoScout24 brand resonates with consumers and aligns with our business goals and KPIs
- You will collaborate closely with the Paid Media team to ensure that all campaigns align with the brand strategy, while the team handles bookings and media buying
- In this role, data plays a critical role
- You’ll combine creative vision with strong analytical skills, leveraging data and metrics to measure the impact of brand initiatives and refine strategies for optimal performance
- Develop and Execute Brand Strategy: Lead the development and implementation of AutoScout24’s brand strategy, ensuring alignment with business objectives and market trends
- Own and Enhance Brand Identity: Oversee brand positioning, messaging, tone of voice, and visual identity to ensure consistency and excellence across all channels
- Leadership Responsibility: You will lead a Marketing Manager, support their skill development, and ensure effective collaboration
- Collaborate with Creative Agencies: Manage agencies to produce premium video spots for TV streaming platforms and social media, maintaining quality and brand consistency
- Cross-Border Collaboration: Work with country teams to ensure the brand is adapted to local markets while maintaining overall integrity
- Data-Driven Optimization: Track, analyze, and report on the performance of brand initiatives, using insights to refine strategies and ensure measurable success
- Team Collaboration: Partner with cross-functional teams, including Product, Social Media, and Communications, to ensure brand consistency and seamless integration
Our take
AutoScout24 is an online classifieds platform for new and used vehicles that’s been expanding its reach across 10 European markets for over two decades now. This period, however, offers a unique opportunity for growth - and AutoScout24 appears to be taking full advantage.
Both the new and used cars markets saw a big kick recently, as semiconductor shortages hobbled production lines and backlogs saw consumers opting for used vehicles instead. This meant big movement on the AutoScout24 platform, and the company used that to renovate its offering.
As it takes full advantage of the market, it has recently expanded its global reach by acquiring Canada's Trader Corporation, strengthening its position in both European and Canadian markets. A promising acquisition that positions AutoScout24 for continued growth in the automotive sector.
Steph
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company HQ
Au-Haidhausen, Munich, Germany
Leadership
Peter Brooks-Johnson
(CEO)They joined AutoScout24 in 2023 at CEO. Prior to this, they spent over 16 years at Right move as a Product Director and CEO. They are also an experienced Consultant having worked at The Berkeley Partnership and Andersen Consulting.
Salary benchmarks
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