Strategic Finance Manager, Demandbase

GTM / Sales Finance

$103-155k

The base compensation range for this position is for candidates in the SF Bay Area

Salesforce

Senior and Expert level

San Francisco Bay Area

Office located in Office in the San Francisco Bay Area

Go-To-Market engagement & marketing software

Be an early applicant

Go-To-Market engagement & marketing software

501-1000 employees

B2BMarketingBusiness IntelligenceCloud ComputingSales

Be an early applicant

$103-155k

The base compensation range for this position is for candidates in the SF Bay Area

Salesforce

Senior and Expert level

San Francisco Bay Area

Office located in Office in the San Francisco Bay Area

501-1000 employees

B2BMarketingBusiness IntelligenceCloud ComputingSales

Company mission

To transform how B2B companies go to market.

Job

Company

Role

Who you are

5–8 years of experience in FP&A, Sales Finance, Investment Banking or GTM Strategy
SaaS experience and knowledge of key sales metrics and GTM economics
Strong modeling and forecasting skills
Experience partnering with Sales or RevOps
Ability to synthesize complex data into insights for decision-makers
Experience with planning tools (e.g., Adaptive Planning, Salesforce, Clari)

What the job involves

We are looking for a Sales Finance Senior Analyst/Manager to support our Go-to-Market (GTM) organization, with a focus on Sales
You will report to the Head of Strategic Finance - GTM
This role will serve as a key finance partner to the CRO organization and RevOps, owning sales capacity planning, pipeline metrics, and forecast modeling
This is a high-impact role ideal for someone who wants to influence top-line growth and optimize GTM execution through data and insight
Own sales capacity models, headcount planning, and hiring ramp assumptions
Analyze quota coverage, productivity, attainment, and bookings trends
Track and report SaaS efficiency metrics such as CAC, LTV, and payback period; benchmark performance against SaaS industry peers to guide GTM decision-making
Deliver forecast updates and scenario models to Sales leadership
Partner closely with RevOps to align financial models with operating plans
Support strategic deals, compensation planning, and territory performance analysis
Build dashboards and reporting tools to monitor sales efficiency
Assist with annual planning and quarterly forecasting for Sales

Our take

B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.

Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.

Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

-3% employee growth in 12 months

Glassdoor (4.4)

Company

Funding (last 2 of 7 rounds)

May 2017

$65m

SERIES H

Jul 2015

$30m

LATE VC

Total funding: $158m

Company benefits

Health and Wellness Plans
Stock Options
Flexible Time Off & Holidays
Family Friendly Benefits
Remote Friendly
Inclusive and Open Company Culture
Professional Development

Company HQ

Yerba Buena, San Francisco, CA

Leadership

Chris Golec

(Board Director)

Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.

Gabe Rogol

(CEO, not founder)

Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.

Salary benchmarks

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