Senior CRM Manager, BBC Maestro (Maestro Media Ltd)
£50-75k
2-4 days a week in office (Kings' Cross, London)
On-demand inspirational learning
Open for applications
On-demand inspirational learning
21-100 employees
Open for applications
£50-75k
2-4 days a week in office (Kings' Cross, London)
21-100 employees
Company mission
To enable everyone's success story with world leading experts by your side
Role
Who you are
- Proven track record of increasing lead generation and conversion rates through email marketing campaigns and workflows
- You have experience in marketing saas subscription services
- Experience working in a standalone CRM role, in a start-up environment. You are proactive at managing the expectations of others
- Demonstrated experience in developing and executing content strategies that enhance customer engagement and retention
- Extensive experience in A/B testing and optimising email strategies and customer journeys to improve performance
- Experience in implementing and optimising CRM automation and personalisation strategies to improve customer experience
- Proficiency in utilising CRM tools and workflows
- Strong analytical skills to interpret email marketing data and drive data-driven decisions for revenue growth
- Ability to develop and implement engaging content strategies that resonate with target audiences and foster customer loyalty
- Excellent written and verbal communication skills to effectively communicate with internal and external stakeholders
What the job involves
- Develop and Execute eCRM Strategy- this would be both campaigns and flows. You will own the roadmap for email marketing, ensuring alignment with business objectives and driving a high-performance CRM channel
- Establish short-mid and long term roadmap for CRM; adapt based on commercial insights and performance
- Email Database Growth & Management: Drive continuous traffic to and maintain a refreshed, high-quality email database
- Content Strategy and Creation: Develop the email marketing briefs for the creative studio team and support the execution where necessary
- CRM Platform Management (Klaviyo): Oversee, administer and optimise the Klaviyo CRM platform. Determine efficacy of current platform and whether migration to new platform will drive channel performance
- CRM Feature Development & Innovation: In collaboration with the product team, lead the development and implementation of new CRM features including push notifications, SMS, and in-app messaging
- Email Campaign Design & Execution: Design, build, and deploy effective email marketing campaigns, including course launches, new products, features and promotional activities
- Customer Journey Development & Optimisation: Create and refine customer journeys across the whole lifecycle; with particular focus on acquisition and retention
- Work with Product, Marketing and Research team members to develop our customer personas to improve conversion rates and revenue
- Segmentation, Personalisation & Targeting: Implement and manage CRM segmentation, personalisation, and targeting strategies to enhance customer experience
- Data Analysis & Reporting: Analyse CRM data, conduct periodic customer surveys, generate actionable insights, and own the reporting of the email channel to continually optimise performance
- Team collaboration: Share information, feed into marketing strategy across the board, support with a contribute to company-wide initiatives and be a champion for the brand and business. Work closely with Creative Studio to help raise the bar of our content (creative) strategy. Work closely with business operations and outsourced customer service team to gather valuable customer insights through support interactions, sales and marketing feedback
- Industry Trend Analysis: Stay up to date on industry trends, cultural trends and competitor activities, identifying opportunities to enhance our marketing strategy and wider business efforts
Application process
- 1. Apply via Welcome to the Jungle
- 2. Screening Call (30 mins)
- 3. Team Interview (60 mins)
- 4. Cross Functional Practical Assessment (60 mins)
Salary benchmarks
Our take
Mentorship is an invaluable way for creative people to learn and grow in their field. However, creative mentorship can be inaccessible to many. BBC Maestro solves this problem by giving users access to e-learning courses led by some of the world's most respected creators.
BBC Maestro has benefited considerably from the credibility and connections of the BBC brand. This has allowed it to attract top-tier talent, such as filmmaker Edgar Wright and chef Marco Pierre White. Users can buy individual courses, or access unlimited courses via a yearly subscription.
Maestro's main challenge will be competing with the likes of MasterClass, founded in 2014, which offers a similar model with similar pricing. Maestro will need to continue to attract top-level talent in order to compete effectively with rival platforms.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Mar 2023
$8.4m
SERIES A
Feb 2021
$2.8m
SEED
Total funding: $11.2m
Company benefits
- 25 days holiday
- Private medical insurance
- Use of BBC Maestro platform
- Flexible and hybrid working
- Enhanced parental pay
- Salary sacrifice pension scheme
Company HQ
London, UK
Leadership
Lily Smith
(CPO)Lily has led the product and technology teams at BBC Maestro since joining in January 2023. She also co-hosts The Product Experience podcast - unearthing the best content from Mind The Product.
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