Senior Manager of Content Marketing, GoFundMe
Nonprofits
$151-226k
+ Offers Equity
Social fundraising platform
Be an early applicant
Social fundraising platform
1001+ employees
Be an early applicant
$151-226k
+ Offers Equity
1001+ employees
Company mission
To help people fundraise for the personal, business, and charitable causes that matter most to them.
Role
Who you are
- You've built content teams before
- You know what good looks like, you know how to get other writers there, and you’re on top of the cultural zeitgeist ensuring that our content strategy matches what the nonprofit industry is interested in
- Original editorial ideas originate with you; AI is then used to accelerate their production and distribution, while the thinking, brand voice, and editorial judgment remain entirely your own
- 10+ years of B2B content experience, with at least 3 years in a team leadership or senior editorial role
- A portfolio that covers thought leadership, long-form, and pieces with a clear, distinctive voice
- Proven experience building or significantly scaling a content function
- Procolivity for data and an opinion on whether or not we should use words like that
- Strong editorial instincts and the ability to give feedback that's direct, specific, and actionable
- Comfort with performance analysis and a track record of using it to inform editorial decisions
- Experience with SEO fundamentals, content distribution, and pipeline-connected content strategy in a SaaS environment
What the job involves
- Content Strategy & Calendar
- Lead nonprofit content strategy across our Global Go To Market organization in collaboration with our Events and Comms teams
- Develop and maintain a clear editorial POV: what we cover, how we cover it, what we never touch, and why
- Keep a pulse on cultural and industry moments and move quickly to insert our voice into the conversations that matter, while steering clear of the ones that don't
- Align content strategy with product launches, campaign priorities, and broader marketing goals
- Own the content calendar end-to-end, balancing thought leadership that builds brand and authority with pieces that credibly connect to pipeline — and tracking performance to both
- Writing & Editorial Leadership
- Write and edit some of our highest-visibility content yourself — flagship pieces, cornerstone articles, and anything where our point of view needs to land with authority
- Set the editorial bar for the team when reviewing and elevating work across the team
- Team Building & Mentorship
- Lead and grow a team of writers, providing structure, creative direction, and mentorship
- Build the processes and infrastructure that allow a content team to move fast without sacrificing quality: briefing templates, editorial workflows, review cycles, and contributor relationships
- Performance & Iteration
- Track content performance across the metrics that matter — organic traffic, engagement, pipeline influence, and audience growth — and use what you find to refine our content strategy
- Know when a piece underperformed because of distribution and when it underperformed because of quality, and act accordingly
- Bring a point of view to channel strategy: where we publish, how we repurpose, and where we're leaving reach on the table
- Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year
- Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere
- Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together
- Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow
Our take
One of the most well-known fundraising platforms in the world, GoFundMe makes raising money online exceptionally easy. The platform initially focused on charity and good causes, but its scope has now expanded to include start-up business funding. What makes the platform attractive is its ability to democratise fundraising.
GoFundMe's rapid rise in popularity has been helped by its social media integrations and the speed at which individuals can start funds. With strategic foresight, the company launched its GoFundMe Guarantee in 2016, a pledge to protect donors from fraud or platform misuse - knowing that its continued growth could only be hampered by security issues or donor deception. This guarantee is what has enabled the company to remain the largest crowdfunding platform in the world.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Wide range of health insurance options, including medical, dental, and vision (GoFundMe covers 100% of employee premiums, and 80% of spouse and dependents)
- $600 annual fitness and wellness reimbursement
- Weekly massages
- Standing desks
- Fully-stocked kitchens & daily lunches
- Team off-sites & monthly social events
- Many of our offices are dog friendly
- 10 paid holidays, 17 days of accrued vacation per year, unlimited sick time & three volunteer days
- Enhanced parental leaves
- $50/month for employees commuting to and from work (public transit and/or parking)
- Caltrain GoPasses for our Bay Area commuters
- "Gives Back" program, where employees nominate fundraisers weekly for donations from GoFundMe
- Quarterly volunteer events in each office to give back to our local communities
- 401(k) retirement plan with company matching
- Access to learning tools and resources, including a subscription to Udemy, guest speakers, and internal brown bag sessions
Company HQ
Centennial, Redwood City, CA
Leadership
Margaret Richardson
(Chief Marketing & Corporate Affairs Officer)Formerly worked at Airbnb as Vice President of Trust and Director of Global Policy. They worked in Trust & Safety at Apple prior to becoming a Member of Pipeline Angels.
Tim Cadogan
(CEO)CEO since 2020. Previously CEO at OpenX, where they now serve as Chair of the Board. Has also served as Board Director at a number of businesses - they still hold this position at LiveRamp.
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