Senior Product Marketing Manager, OpenText

Artificial Intelligence

Salary not provided

Salesforce

Power BI

Senior and Expert level

Toronto

Remote from Canada, US

Information management for enterprises

Be an early applicant

Information management for enterprises

1001+ employees

B2BArtificial IntelligenceEnterpriseBig dataContentMachine LearningSaaS

Be an early applicant

Salary not provided

Salesforce

Power BI

Senior and Expert level

Toronto

Remote from Canada, US

1001+ employees

B2BArtificial IntelligenceEnterpriseBig dataContentMachine LearningSaaS

Company mission

To enable intelligent and connected enterprises by managing, leveraging, securing and gaining insight into enterprise information, on-premises or in the cloud.

Job

Company

Role

Who you are

7–10+ years in product marketing, GTM, or related roles; at least 3+ in AI, ML, or intelligent automation
Strong storytelling ability—translating complex tech into business outcomes
Experience in enterprise B2B software with proven GTM launch success
Solid grasp of AI trends (GenAI, agentic AI, automation, information management)
Executive presence with strong communication and presentation skills
Collaborative, customer-obsessed, and comfortable driving cross-functional alignment
Experience in regulated or highly technical industries (healthcare, financial services, government)
Familiarity with tools like Salesforce, PowerBI, or similar enablement platforms
Background in analyst relations or thought leadership for AI markets

What the job involves

As a Senior Product Marketing Manager focused on AI technologies, you’ll be at the center of how OpenText tells its AI story
You’ll translate complex innovations into customer-first narratives, drive compelling go-to-market programs, and help position OpenText as the trusted partner for enterprises navigating generative and conversational AI and the new era of agentic AI and automation
This is a high-impact role that blends storytelling, competitive positioning, and GTM leadership. Think market strategist meets customer advocate meets enablement catalyst
Develop differentiated messaging and value propositions for OpenText AI-based products and technologies
Turn customer insights and competitive analysis into crisp positioning frameworks
Build content that resonates with executives, practitioners, and industry analysts
Partner with Product, Sales, and Demand Generation to launch new AI capabilities
Create sales plays, assets, and campaigns that drive adoption and pipeline impact
Support pricing, packaging, and market segmentation strategies for AI offerings
Craft outcome-driven narratives, use cases, and scenario libraries
Develop customer-facing content: web copy, solution briefs, presentations, blogs
Arm analysts, influencers, and the field with compelling AI stories
Build enablement materials: pitch decks, battlecards, demo scripts
Support customer references and proof points to showcase business value
Map AI capabilities to customer journeys and adoption content

Our take

Founded back in 1991, OpenText offers software applications that manage content or unstructured data for enterprises such as large companies, government agencies or professional service firms.

The company has continuously built out its product suite over the years, keeping pace with the changing market. For example, in 2023 it launched OpenText Aviator, a generative AI platform for business networks and IT operations.

As a recognised market leader, this 25+ year old company shows no signs of slowing down. As well as internal development, it also adds to its value through acquisitions, such as that of MicroFocus in 2023.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

21% employee growth in 12 months

Glassdoor (3.5)

Trustpilot (2.9)

Company

Company benefits

Education assistance
Wellness/fitness reimbursement
Time off to volunteer

Company HQ

Waterloo, ON

Leadership

Mark J. Barrenechea

(CEO & CTO)

Previously served as CEO and President of SGI and Rackable Systems, CTO for Computer Associates and Senior Vice President of Applications Development for Oracle.

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