Marketing Growth Analyst, Hootsuite
CA$53.1-74.3k
Social media management tool
Job no longer available
Social media management tool
1001+ employees
Job no longer available
CA$53.1-74.3k
1001+ employees
Company mission
To empower organizations to build trust and deepen relationships through the power of social.
Role
Who you are
- Some practical or relevant experience in data analysis, statistics, and/or data modeling
- Bachelor’s degree or equivalent in economics, applied mathematics, and/or business, or equivalent combination of education and experience
- Solid business acumen and understanding of SaaS and/or e-commerce business models
- Proficient with data and web analytics platforms, including Google’s suite of marketing tools like Google Analytics 4
- Experience with data visualization tools such as Looker Studio, Tableau, or similar platforms
- Advanced skills with spreadsheet software (Google Sheets and/or Microsoft Excel)
- Excellent communication skills, conveying thoughts clearly both in writing and verbally, and actively listening and asking questions for clarification
- Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
- Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects
- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community
- Curious. You are always learning and seeking ways to make things better
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others
What the job involves
- We are seeking a curious and analytical Marketing Growth Analyst to join our team
- In this role, you will help our digital channel teams make data-driven decisions and uncover key insights and opportunities to fuel growth
- As a Growth Marketing Analyst, you will play a crucial role in shaping our digital marketing channel strategies and experimentation roadmap
- Build and maintain digital channel dashboards and reports using platforms like GA4, Looker Studio, Tableau, or equivalent
- Analyze results of channel tests and growth experiments, share insights and recommendations based on data with Marketing Growth teams and cross-departmental stakeholders
- Use exploratory analysis to undercover new opportunities for growth, develop test hypotheses, help design and implement tests, review results and analyze data and make recommendations to stakeholders and leaders
- Through the use of visuals, slide decks, and spreadsheets, present data and insights in a clear and concise manner that empowers digital channel teams and Marketing stakeholders to make informed decisions around growth opportunities and acquisition tests
- Perform other related duties as needed
- In this role, you will report to the Senior Manager, Search Marketing
Our take
Hootsuite is a leading social media management platform that’s been around since the early days of this now-ballooning online sector. With over 25 million customers, and used by staff at over four fifths of the Fortune 1000, this giant is hugely competitive in the space.
Thought Hootsuite's plans for an IPO didn't survive the tough economic conditions of 2022, it managed to rework its priorities to get back on course. For example, its acquisitions of Sparkcentral and Talkwalker allowed the company to expand into customer service and integrate AI, respectively.
Hootsuite's offering nowadays supplies businesses with a social media performance engine to turn insights into action, all fuelled by artificial intelligence. Unfortunately, the company once again laid off staff during 2025, stating an investment in its future where decisions are made faster and ownership is clear.
Steph
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2014
$60m
SERIES D
Aug 2013
$165m
SERIES B
Total funding: $246.9m
Company benefits
- 100% coverage on mental health-related treatments in North America. Culturally appropriate trauma counselling services
- A company-wide Wellness Week between July 5 to 12 where we can all “unplug” together
- Accidental death and dismemberment (AD&D) Insurance
- Dental Insurance
- Disability Insurance
- Employee Assistance Program
- Gym / Wellness Reimbursement ($55 per month)
- Gym Discount
- Health Insurance
- Life Insurance
- Maternity Leave
- PTO (Vacation / Personal Days) - 20 days. After your two year anniversary, you get an additional two days each year until you reach thirty days (six weeks) at your sixth anniversary
- Paternity Leave
- Sick Time (for individual employee and family members)
- Bereavement Leave
- Business Travel Insurance
- Company Phones
- Fertility Assistance (Coverage for fertility treatments and gender affirmation surgeries)
- Immigration Assistance
- Phone Bill Reimbursement ($50 per month)
- Remote Work
- 401k
- Employee Discount
- Pet Friendly Workplace
- RRSP Matching
- Volunteer Time Off
Company HQ
South Main, Vancouver, BC
Leadership
Ryan Holmes
(Founder & Board Member)Previously founded interactive agency Invoke Media, served on the Board of Directors for Ariztia, and founded pre-seed fund LOI Venture.
Irina Novoselsky
(CEO)Previously Board Member at Lemonade and World Business Chicago, CEO at CareerBuilder and President at Novitex Enterprise Solutions.
Salary benchmarks
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