Email Marketing Manager, Bonterra
$85.8-110k
+ Equity
Software for social impact organizations
Job no longer available
Software for social impact organizations
1001+ employees
Job no longer available
$85.8-110k
+ Equity
1001+ employees
Company mission
To propel every doer of good to their peak impact.
Role
Who you are
- 4+ years experience in email marketing and/or campaign marketing
- Successfully run email marketing campaigns across multiple product lines
- Excellent writing skills and able to package up content in a compelling way that engages new and existing customers
- Experience working with Marketo and Salesforce (or similar), and project management tools (e.g. Wrike) to drive operational efficiency; Experience with BI tools a plus
- In-depth experience and comfort with uncovering, utilizing, and benchmarking email marketing analytics tied to event promotions, nurture sequences, newsletters, and other channels
- Creative, innovative, and resourceful problem-solver with a positive, get-it-done attitude
- Ability to work within a highly-collaborative, fast-paced, and cross-functional team
- Ability to find solutions in an ever-changing environment with competing priorities
- Excellent communication, time management, and project management skills
- Wanting to learn new skills, proactively provide new ideas, and grow within a marketing organization
- Comfortable working in a remote environment and connecting on camera regularly with peers
What the job involves
- Reporting to the Sr. Director of Demand Generation within the Go to Market Activation team, the Email Marketing Manager is an individual contributor who will work closely with internal stakeholders across the organization to drive best-in-class email marketing activities
- Manage email marketing channels and campaign activation, including identifying requirements, crafting email copy, partnering with internal teams for email design templates and graphics, testing, launching, and reporting
- Partner with GTM teams to ensure on-brand, relevant messaging that’s tailored to appropriate audience segments
- Build new customer acquisition and existing install-base email sequences that support various levels of the buying stages and drive awareness, engagement, and revenue for multiple markets
- Create and A/B test email templates and calls-to-action that align to customer preferences and optimize engagement
- Analyze, report on, and optimize against key metrics including deliverability, click rates, revenue influence, list health and engagement
- Maintain a project timeline and track deliverables within our project management tools to ensure on-time delivery of email marketing activities
- Research and develop an iterative testing strategy to gain insights and improve the customer experience with our email sequences
- Drive various types of email marketing activities, including but not limited to email sequences, nurture sequences, re-engagement activations, and newsletters across multiple markets
- Work cross-functionally and with senior leadership to align on email channel initiatives and goals
- Track email best practices, industry trends, and make proactive recommendations on how best to increase deliverability and engagement in email channels
- Communicate email campaign updates to key stakeholders in a timely manner and actively participate in regular planning sessions to keep activities on track
Our take
Bonterra is a social good software company supplying an array of solutions to make social impact organisations more efficient, effective, and user-friendly. The company combines products from CyberGrants, EveryAction, Network for Good, Social Solutions, and more into a comprehensive tool suite for everything from case and grant management to fundraising and volunteer work.
As the fastest-growing company of its kind, Bonterra has certainly made a splash. It supports over 20,000 customers, including 16,000 nonprofit organisations and over half the Fortune 100. The company also boasts a high number of positive reviews. It emphasises that it keeps "an ear to the ground" to understand what its customers want and that it can improve and enhance its offering to remain a key leader in the space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Work in office: Join us in our Austin, Texas, or Washington, D.C. offices if you live nearby
- Work remotely: Enjoy the flexibility of remote work with our work-from-home option. No matter where you live, there's an opportunity for you at Bonterra
- Work hybrid: Reap the benefits of both remote and in-person work with a hybrid approach. Visit the office closest to you and work from home when your schedule allows it.
- Health & wellness: Our robust set of health insurance options will keep you and your loved ones ready for anything. And our holistic wellness program means you can create a plan tailored to what matters most to you
- Generous time off: Our flexible time off policy means you don’t have to worry about a limit on your vacation days. Plus, we offer 15 paid holidays with a focus on DEIB, social justice, and self-care
- Fully paid parental leave: We value your time spent with family. No matter your gender identity, all Bonterra employees can take fully paid parental leave after the birth or adoption of a child
- Development resources: We believe in fostering an environment that encourages growth and development. With access to learning resources, goal-setting activities, and networking opportunities, we work to ensure our workforce is positioned for success
- Giving opportunities: We know that it's imperative for us to live our purpose. Through our employee giving program, Doers of Good, employees have the opportunity to track volunteerism by logging hours and creating events
Company HQ
North Burnet, Austin, TX
Leadership
Scott Brighton
(CEO)Held previous positions as CEO of Aurea Software, Board Member at Khoros, Chair of the Board at Optiva and more. Founded Austin Post, a hyperlocal online news source for the Austin.
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