Senior Lifecycle Marketing Associate, Prose
$75-85k
+ Bonus + Equity
Office located in Brooklyn, NY
Personalized hair care
Job no longer available
Personalized hair care
201-500 employees
Job no longer available
$75-85k
+ Bonus + Equity
Office located in Brooklyn, NY
201-500 employees
Company mission
To create haircare that’s one-in-a-million.
Role
Who you are
- Experience and passion with working on ESPs (Iterable, Braze, Salesforce, Marketo, etc.) and basic email coding knowledge using HTML, CSS, template scripting, excellent communication skills, and attention to detail are also required
- Ability to execute and QA day-to-day operational tasks to support the Lifecycle marketing program from creative setup and supporting HTML coding to testing/QA and deployment to intended audiences
- Analyzing and reporting program performance expertise to proactively report on campaigns impact, users behaviors and experimental results/learning is also required
- Strategic communications interest and framework to improve communications performance and understanding of email and sms marketing best practices on both the marketing and transactional side
- Cross functional collaboration mindset with experience working in cross-functional project teams in a startup environment. If you are ready to take on a challenging and rewarding role that has a significant impact on the business, we encourage you to apply for this fun and exciting opportunity
What the job involves
- We are looking for a Lifecycle Marketing Associate who can contribute to the set-up of Prose Lifecycle Marketing analytics and execution of all the initiatives focused on retention and engagement of our customers
- You will be reporting to the Senior Lifecycle Marketing & Automation Manager and will be responsible for helping drive excellence in day to day strategy and execution of omni-channel communications (email and SMS)
- Lifecycle Marketing has the most important customer touch-points with our brand, and the ideal candidate should rethink how to optimize it to improve engagement performance and product loyalty
- You aspire to deeply understand our customers, empathize with them, and are passionate about finding better ways to communicate to them by being data informed in your hypothesis
- Contributing across the retention and engagement lifecycle program for subscribers and churned customers through executing on the omni-channel journeys, implementing and reporting on the analytics performance through iterative A/B tests, whilst keeping tabs on industry marketing trends for specific Lifecycle programs (email, sms, churn prevention solutions, cross-selling, Loyalty, etc)
- Owning, executing and understanding campaign analytics for both one-off and automated campaign series, playing a pivotal role in driving strategic decisions by leveraging data insights
- Responsibilities will involve pulling and analyzing consumer engagement metrics throughout their email and SMS journey, identifying opportunities for optimization, and implementing data-driven campaigns to enhance customer engagement and retention
- Ability to translate complex data into actionable strategies will be essential in maximizing the team's impact on business objectives
- Owning the execution of the promotional and editorial calendar for subscribers and churned customers ad-hoc initiatives and being the organization expert for everything about analytics capabilities and technical optimization to boost performance of retention and engagement
- Coding, executing and QAing on email and sms communications journeys and batch and blasts, managing iterative tests and providing initial performance reports, as well as having some familiarity with the technology stack that supports these critical channels (Iterable or Braze)
- Ensuring program readiness, as all email requests are built, tested and executed on time, and that the steady stream of work that flows through the department is always tracked / tasked accordingly
- Self-motivated, data driven, likes to push creative boundaries, extremely organized, and experienced in planning and executing communications campaigns with varied business goals
- Working across several departments to support omni-channel communications programs is shared across the organization with required QA testing
Our take
Prose's products stem from the recognition that each individual's hair is unique, with various types and textures. Embracing this diversity, the company believes in the power of personalization to ensure everyone can access the hair care they truly need. To combat the one-size-fits-all approach of the hair care industry, Prose offers bespoke hair care solutions.
Amidst a booming trend of health and beauty personalization, Prose stands out among its competitors in the bespoke hair care arena. What sets the company apart is its unwavering commitment to the environment. Having achieved a significant milestone by becoming the first carbon-neutral custom beauty brand, attaining climate neutrality in 2021.
Prose's success has attracted substantial investments and interest, underscoring the industry's confidence in its products. With increased funds, the company aims to scale its operations and reach a broader customer base. As the demand for personalized beauty products continues to rise, the market is expected to expand, offering Prose ample opportunities for further growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Company benefits
- Company sponsored health care plan (medical, dental and vision plans)
- $125 monthly wellness allowance
- Free lunch in office, weekly and an abundance of office snacks
- A Competitive and flexbile PTO policy
- 401k + matching
- FSA and commuter benefits
Company HQ
Williamsburg, NY
Leadership
Arnaud Plas
(CEO & Co-Founder)Former VP of Digital and eCommerce Strategy at L'Oréal, where they previously also worked as Skincare Group Manager and as Styling and Mencare Group manager.
Nicolas Mussat
(CTO & Co-Founder)Previously CTO at Meilleurs Agents. Former R&D Engineer at Delos France.
Catherine Taurin
(R&D Advisor & Co-Founder)Former R&D and Purchasing Director at CTRC Jf Lazartigues. Previously R&D Manager, Dyes Products and Haircare Products at Ales Groupe.
Paul Michaux
(Product & Co-Founder)Worked as Special Projects Manager, Corporate Strategic Marketing for L'Oréal. Former Assistant Brand Manager, Marketing Development at Parfums Christian Dior.
Salary benchmarks
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