VP of Marketing, BusRight
1-2 days a week in office
School bus management platform
Be an early applicant
School bus management platform
21-100 employees
Be an early applicant
1-2 days a week in office
21-100 employees
Company mission
To modernize the nation's largest mass transit system, school buses.
Role
Who you are
- You’ve spent 8-12 years in progressive Marketing roles within high-growth, venture-backed organizations (preferably Series A-C)
- You know how to sell into a well-defined, close-knit market where word of mouth and social proof matter most. (Bonus points if you’ve sold into the K-12 education space.)
- You have experience marketing innovative solutions to audiences with varying degrees of “tech savviness.”
- You know how to scale an in-person event marketing strategy into a well-oiled, revenue generating machine
- You’re a demand gen nerd at your core, but you’ll also geek out on brand building, GEO/SEO, opportunity lifecycle management, and vibe-coding new tools
- You would rate your written communication skills an 11 out of 10. (The author of this job description is actively seeking a run for their money.)
- You love to roll up your sleeves and get your hands dirty, whether that’s writing the first email cadence for a new product or authoring new organizational design proposals for your department. No problem is too big or small
- You take a hands-on approach to leadership and know how to thoughtfully engage with your direct reports and cross-functional partners to actively drive successful outcomes through others
- You’re based in New York or Boston and are excited to work out of our offices with your teammates 1-2 days per week
- Most of all, you’re humble, curious, and down to earth. You care about people, education, and building something that matters
What the job involves
- The VP of Marketing exists with a laser-focused commercial objective: to create marketing qualified leads that result in closed won revenue
- Reporting directly to our CEO and working closely with teams across the Commercial organization, the VP of Marketing will be responsible for developing and executing a strategy that generates demand, improves conversion, and delivers messaging, campaigns, and programs that move prospects through the sales funnel
- We’re utilizing proven Marketing tactics that we know to be working - including attending in-person events, producing online webinars, and conducting email marketing campaigns
- We’re ready to go a step further by harmonizing and optimizing these initiatives within a scalable, strategic marketing plan that will support delivery of consistent 100% YoY growth
- As our first VP of Marketing, you’ll be responsible for answering 5 core questions regarding key revenue-driving initiatives:
- Demand gen channels and initiatives. What mix of channels and tactics (webinars, website, PR, print, digital, and “off the beaten path” ideas) should we invest in to generate demand most efficiently?
- In‑person events strategy. How should we design, execute, and measure a scalable in‑person events strategy across vast territories?
- Programming and collateral for pipeline growth. What content, social proof points, and referral incentives do we need to create to generate more marketing qualified opportunities and accelerate the sales cycle?
- Data and GTM intelligence. How should we derive actionable insights from our outreach and CRM data, and create strong marketing–sales alignment to reliably support our “hub‑and‑spoke” GTM model?
- Audience strategy. Who are our priority audiences, how do we segment them, and what does an effective persona‑driven messaging strategy look like for each?
Our take
In the US, there is a growing student transportation crisis from school bus driver shortages, intricate route planning, and increasing demands from parents and caregivers for better communication and safety. With an estimated 480,000 buses carrying over 26M students daily, and an annual expenditure of nearly $30 billion, the challenges facing the sector are substantial.
To tackle these issues, BusRight leverages proprietary technology including routing software, real-time GPS, dynamic driver navigation, and a bus-tracking app for parents. The platform simplifies route management for school administrators and drivers while offering parents peace of mind regarding the whereabouts of their children.
BusRight saw a revenue increase of over 700% in 2022, as well as minimal customer churn, reflecting the growing demand for its services. Funding awarded in 2023 allowed it to increase its headcount, accelerate product development, and expand its customer base. It's offering not only streamlines school transportation but also fosters a sense of confidence among caregivers, while allowing school administrators to focus on education rather than transportation logistics, all making it a strong option in the space.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Mar 2026
$30m
EARLY VC
May 2023
$10.6m
EARLY VC
Total funding: $43.2m
Company benefits
- Learning + WFH budget: $500 annual personal learning and work-from-home budget
- Compassionate Leave: 15 days of compassionate leave - care for an ill family member or loved ones lost
- Personal Credit Card: Your BusRight credit card can be used for customer visits, conference travel, and more
- Health Insurance: Comprehensive benefits package which includes medical, dental, vision, life, disability, and more
- PTO: Mandatory 10 days paid time off for you to celebrate birthdays, travel, relax, and reenergize
- Flexible Hours: To support your optimal work-life balance
- Remote First: Design your own work environment: coffee shop, co-working space, and more
Company HQ
Upper West Side, New York, NY
Leadership
Keith Corso
(Co-Founder & CEO)Prior to BusRight they worked as an Investment Manager at IDEA. They also served as a Corporate Manager at Operation Space and as a Venture Director/Scout for Origin and MassMutual Ventures.
Chris Fischer
(Co-Founder & Advisor)Graduated from the University of Pennsylvania with a B.E. in Computer Science. Previously a Software Engineering Intern at NVIDIA, Google, and Robinhood.
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