Demand Generation Marketing Lead, 9fin
$105-130k
+ Equity options
1+ day a week in office
AI-native intelligence platform for modern credit teams
Open for applications
AI-native intelligence platform for modern credit teams
201-500 employees
Open for applications
$105-130k
+ Equity options
1+ day a week in office
201-500 employees
Company mission
To help leveraged finance professionals win business, outperform their peers, and save time.
Role
Who you are
- We’re looking for a strategic, execution-focused Demand Generation Marketing Lead to build and scale high-performing integrated campaigns across our priority markets and segments at 9fin
- ~5 years of experience in demand generation, campaign marketing, or full-funnel B2B marketing
- Proven experience planning and executing integrated campaigns across multiple channels
- Strong project management skills—you can run point, manage timelines, and keep teams aligned
- Solid grasp of marketing funnels, scoring, nurture flows, and sales handoff mechanics
- Strong writing skills—you can craft compelling messaging, headlines, and campaign narratives
- Analytical mindset—you’re comfortable digging into data and building insights-driven recommendations
- Experience with HubSpot, Salesforce, and analytics tools
- Collaborative, proactive, extremely well-organized
Desirable
- Experience running campaigns for enterprise or financial services audiences
- Familiarity with ABM platforms and account-targeting strategies
- Experience supporting product launches or thematic brand campaigns
What the job involves
- In this role, you’ll own full-funnel campaign strategy—from planning and audience targeting to messaging, channel orchestration, activation, and performance analysis
- This is a high-impact, visible role where you will architect the campaigns that fuel our pipeline, accelerate deal cycles, and drive awareness among key personas in private markets, credit, and structured finance
- You’ll partner cross-functionally with content, product marketing, events, design, SDRs, and sales to bring bold, insight-driven campaigns to life
- Build and own multi-channel campaign strategies across email, paid, social, web, events, and outbound sequences
- Translate business priorities, product launches, and market opportunities into clear campaign plans and quarterly roadmaps
- Define target audiences, positioning, messaging frameworks, and campaign narratives aligned to persona pain points
- Architect full-funnel experiences—from awareness through nurturing to trial conversion and sales acceleration
- Manage end-to-end campaign development including project plans, creative briefs, timelines, and launch
- Coordinate execution across content, design, product marketing, paid media, and SDR teams
- Build and optimize nurture flows, landing pages, email sequences, and retargeting journeys
- Ensure consistent messaging and brand alignment across every touchpoint
- Partner closely with product marketing to align campaigns with value props, competitive insights, and product stories
- Collaborate with the demand generation team to activate distribution channels and accelerate lead-to-opportunity progression
- Work with the SDR team to develop outreach kits, call scripts, and playbooks
- Align with sales on target accounts, goals, and feedback loops
- Track performance across channels and stages of the funnel (MQL, SQL, opp creation, revenue)
- Identify insights, blockers, and optimization opportunities—and iterate quickly
- Present campaign results, learnings, and recommendations to marketing and commercial leadership
Our take
9fin’s initial aim was to solve the problem of extracting data out of financial documents. It quickly turned to AI, where computer vision tools can be deployed to find key financial data point quickly and automatically.
Its AI tools learn to understand the complicated legal clauses in contracts, automating a lot of the manual work that's usually involve in this space. 9fin also has a team of journalists and analysts who product news and analysis that help make sense of complex situations. The result is an integrated platform that debt capital market professionals can use to make quicker and better investment decisions.
9fin is used by leading banks, hedge funds, and asset managers around the world. The company has seen significant investment, the most recent of which will support the scaling of its team and expansion of its product into new asset classes, as well as helping it to grow its presence in the US, Latin America, and Asia Pacific.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
84% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2024
$50m
SERIES B
Dec 2022
$24.9m
SERIES A
Total funding: $88.1m
Company benefits
- Flexible hybrid working policy
- 22 weeks full pay maternity, 12 weeks full pay paternity + shared parental leave
- Learning & development budget
- 25 days off + bank holidays
- Bi-annual team and company socials
- One month paid sabbatical after 5 years of service
- Work abroad for up to 3 months a year
- Bank holiday swap program
- Various health insurance packages via our PEO, TriNet
Company values
- Technology doesn't serve the business. Technology is the business: Technology and business are not independent; they are one and the same. We’ve met CEOs who don’t know what language their code is written in and CTOs who don’t know who the customers are. That’s not OK
- Talent trumps experience: We judge people by the quality of their ideas, not the duration of their employment. We’d rather work with people who have spent 12 months being awesome than those who have spent 3 years being average
- Don't know? Say so: Ignorance is only a weakness when you don’t admit it. We’ve seen lots of people waste hours of productivity because they were too afraid to ask for help
- Ship early and often: It’s impossible to design a truly awesome product without customer feedback
- Never settle: The product might have shipped, but it’s never perfect. If we can’t find ways to improve we just aren’t looking hard enough
- Diversity: We don’t discriminate. As well as being an end in itself, varied backgrounds and cultures bring new perspectives and stop group think
- Have an opinion: No decision is off limits to being challenged. Disagreement is healthy, it shows you care
- Beautiful simplicity: If it’s not easy to use, then it’s broken. Consumer applications relentlessly focus on the user with beautiful interfaces and snazzy graphics. There’s no reason why B2B can’t be just as good
- Make time for others: Everyone is busy. But taking 5-10 minutes out of your day to grab a coffee with a colleague who needs advice or help is not too much to ask
- Overcommunicate: Don’t leave people in the dark. It’s better to receive a 10 second note saying “Super busy, but I’ll get to it.” than radio silence
- Family & health come first: No customer or job matters more than family and your health
Company HQ
City of London, London, UK
Articles
Leadership
Steven Hunter
(Co-Founder & CEO)Previously an Analyst at JP Morgan and an Investment Executive at Babson Capital Investment.
Huss El-Sheikh
(Co-Founder & CTO)Previously a Business Analyst at Deutsche Bank for 4 years.
People progressing
Jen joined in 2022 as our Head of People, bringing a wealth of expertise in HR. As her industry knowledge and impact grew, Jen got promoted to COO in 2024 and is now one of our key executive leaders.
Huw joined 9fin as an intern in 2018 (one of our first employees!) 7 years later, he is now our Global Head of Strategic Operations, leading our global expansion.
Salary benchmarks
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Diversity, Equity & Inclusion at 9fin
- At 9fin, we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment.
- Our culture is built on 11 core values that include "Diversity" and "Family & health come first," which guide everything we do. We believe in fostering a supportive and inclusive work environment with genuinely kind, diverse and friendly people.
- Over the past 12 months, we've hired significantly and made a conscious effort to improve diversity and candidate experience. We implemented unconscious bias training, enhanced parental leave, and diversified our sourcing channels—resulting in an increase in female representation on our engineering team from 17% to 27%. We've got a long way to go but are proud of this start, and will continue improving as we scale!
- If you're excited about this role but your experience doesn't perfectly align with the job description, we encourage you to apply anyway. You might just be who we're looking for — either for this role, or perhaps another.
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