Marketing Operations Manager, Planet
$114.2-142.7k
3 days a week in office
Global daily Earth data provider
Be an early applicant
Global daily Earth data provider
1001+ employees
Be an early applicant
$114.2-142.7k
3 days a week in office
1001+ employees
Company mission
To image all of Earth’s landmass every day, and make global change visible, accessible and actionable.
Role
Who you are
- 6+ in Marketing Operations within a B2B SaaS or technology environment
- Direct experience with at least one major Marketing Automation Platform (MAP) such as Marketo, HubSpot, or Pardot and integrated tools that exist within a MarTech ecosystem
- Expertise with Salesforce CRM is required, including experience with custom objects, reports, dashboards, lead/contact management
- Advanced analytical skills with a proven ability to interpret data, identify trends, and translate insights into actionable recommendations
- Solid understanding of lead scoring, lead routing, and lead lifecycle management
- Familiarity with data management concepts; exposure to data warehousing (e.g., BigQuery) or large dataset handling
- Experience in leveraging AI/ML concepts for marketing operations (e.g., for lead scoring, personalization, or automation)
- Hands-on experience managing and prioritizing multiple, and sometimes conflicting initiatives simultaneously in a fast-paced, evolving environment
- Experience in contributing to strategic roadmaps for MarTech innovation, including recommendations for tool replacement/addition, workflow optimization, and AI/automation readiness
- Ability to develop and implement streamlined funnel models for both traditional and ABM strategies, translating strategic goals into operational processes
What the job involves
- We are seeking a Marketing Operations Manager who will play a pivotal role in our evolving marketing function.
- This opportunity involves contributing to strategic projects, and identifying areas for future innovation and growth.
- This role is instrumental in optimizing our lead management, ensuring data integrity, and empowering our marketing and sales teams with seamless processes and actionable insights to enhance our account-centric lead-to-revenue funnel
- Contribute to the strategic roadmap for future MarTech innovation, including recommendations for tool replacement, addition, and leveraging AI to further streamline efficiencies and enhance personalization
- Leverage MarTech data and analytics to proactively identify buying signals, and enable timely, personalized customer engagements
- Lead the setup and optimization of new marketing automation tools and other critical integrations (e.g., Qualified, conversational AI platforms) to enhance real-time engagement and lead qualification
- Develop and maintain scalable, next-generation account-based engagement processes, focusing on smooth progression and conversion for high-value accounts
- Collaborate with marketing stakeholders to engineer a robust top-of-funnel customer/user engagement model, leveraging our full marketing and automation tool suite
- Identify and implement solutions to address continuous database growth challenges, ensuring optimal data health and performance
- Design and implement data flows and automation to eliminate friction, duplication, and lags throughout the sales process caused by inefficient or poorly integrated systems
- Develop and deliver comprehensive training materials and sessions to ensure seamless user adoption of new tools, and processes for marketing, sales, and RevOps teams
- Create essential MOPs playbook and customer journey documentation
- Provide ongoing support and expertise to users across the organization
- Collaborate closely with Revenue Operations, Sales, Product, Engineering, and Design teams to ensure consistent data flow, accurate reporting, and efficient, scalable processes across the entire revenue engine
- Manage and optimize the overall marketing technology stack, including integration between Marketo and Salesforce, as well as Pathfactory and Marketo, to ensure proper Salesforce campaign attachments, and accurate lead flow with attribution and syncing to Salesforce
- Develop and maintain comprehensive marketing dashboards and reports, providing actionable insights into campaign performance, pipeline contribution, and ROI
- Ensure data accuracy, consistency, and compliance with privacy regulations (GDPR, CCPA)
- Thoroughly document processes, best practices, and system configurations
Application process
- Application Deadline: November 7, 2025 by 11:59 PM PT
Our take
Planet’s high resolution, high frequency Earth-imaging satellites make daily changes in the earth more visible, allowing the company to provide quick turnaround geo-spatial data to its customers. The company was founded by a group of former NASA employees driven by a desire to make global change more actionable by rendering it more visible.
Planet operates the largest Earth-imaging satellite network available, putting it ahead of any competitors. Its landmass data is easy to access, requiring only a subscription from its members - who range from ecological organizations, to private companies and government bodies. The company is also supporting SES and Telesat on their space relay projects for NASA.
The current focus of Planet seems to be on employing its network towards climate and environmental issues. A partnership with Accenture comes with the goal of developing AI-powered geospatial intelligence tools to support sustainability projects; and the company's acquisition of Salo Sciences will allow it to develop offerings around enabling customers to quantify carbon stocks, monitor forest change, and mitigate climate risks.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2019
$168m
SERIES D
Jul 2015
$131m
SERIES C
Total funding: $434.4m
Company benefits
- Comprehensive health plan
- Wellness program and massages
- Flexible time off
- Recognition programs
- Commuter benefits
- Learning and tuition reimbursement
- Parental leave
- Offsites and happy hours
- Volunteering benefits
Company HQ
South Beach, San Francisco, CA
Leadership
Will Marshall
(CEO& Co-Founder)After a Ph.D. at UCSB and Postdoc at Harvard, they worked for almost 6 years as a NASA Scientist. They left in January 2012 to co-found Planet the following month.
Robbie Schingler
(CSO & Co-Founder)They took an MBA at Georgetown University before spending over 5 years at NASA. They left their Chief of Staff role in October 2011 to co-found Planet with Will.
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