Product Marketing Manager, Outdoorsy
Roamly UK
+ Equity
Online motorhome rental marketplace
Be an early applicant
Online motorhome rental marketplace
201-500 employees
Be an early applicant
+ Equity
201-500 employees
Company mission
To unlock access to amazing new road trips, adventures, and experiences in the outdoors.
Role
Who you are
- We are looking for doers, not delegators. We want hardcore, entrepreneurial people with a builder mindset—individuals who treat the product as their own business, thrive on high accountability, and want to build the future of our industry face-to-face with their peers
- Furthermore, we are looking for candidates who are AI Native. We don't do things the old way. We want AI pioneers who actively use agentic systems and tools to supercharge their workflows, scale output, and fundamentally transform how product marketing activities are executed
- AI Native: You do not believe in doing things the old way. You disagree with the statements, “It has always been done this way, or that is how things are done”. You have a deeply integrated stack of AI tools and methodologies that you use to automate administrative drag, scale asset creation, and analyze data. You are focused on how AI can transform product and marketing activities
- Founder Mindset: An entrepreneurial, high-agency individual who takes extreme ownership of their products and outcomes
- Experience: 4+ years of dedicated Product Marketing experience, ideally within SaaS, marketplace, fintech, or insurtech environments
- Superb Storytelling: Exceptional communication skills with a knack for turning complex technical features into emotional, benefit-driven copy—knowing exactly how to co-pilot with AI to elevate creative output
- Analytical Mindset: Comfortable diving into data (SQL, Analytics, custom dashboards, or similar) to extract actionable insights and back up your strategic decisions
- Strong Collaborator: ready to collaborate daily and thrive in a high-energy, high-velocity environment
What the job involves
- We are looking for strategic, high-growth Product Marketing Managers to own the go-to-market strategies for our portfolio of industry-defining B2B and B2C brands. You will be dedicated to driving adoption, engagement, and retention for one or more of our core products:
- Wheelbase: The premium fleet management software powering ride sharing, taxi operator and rental businesses globally
- Roamly: AI first insurance platform that is purpose-built for the mobility markets, offering specialized insurance for Autos, EVs, AVs, Campervans, RVs, and commercial marketplace insurance
- Roamly Carshare: Our fast growing specialized vehicle insurance and marketplace solutions
- Ride.Auto: Our cutting-edge platform streamlining alternative vehicle transactions in the marketplace economy
- We build in person because we have learned this is where ideas collide in real time. In the AI era, hybrid models create a drag coefficient that slows down momentum and dilutes collaboration
- We move fast, we iterate constantly, and we do it together under one roof and we work at high velocity. No hours wasted chasing people down on Zoom meetings - it’s all together making decisions fast and with clarity
- As an AI-Native Product Marketer at Roamly U.K., you will sit at the intersection of Product, Sales, Operations, and Creative. Reporting directly to the CMO, you will leverage advanced AI workflows alongside sharp human intuition to translate complex product features into compelling, value-driven narratives
- You will own the end-to-end go-to-market (GTM) strategy, from initial audience research and positioning to launch execution and post-launch optimization
- Go-to-Market Ownership: Develop and execute high-velocity GTM strategies for new product launches, feature updates, and geographic expansions across the portfolio
- AI-Driven Positioning & Messaging: Utilize AI tools to scale, test, and refine clear, differentiated value propositions and messaging frameworks that resonate with our distinct B2B and B2C audiences
- Customer Insights & Segmentation: Conduct deep market research, competitive analysis, and sentiment analysis—leveraging AI to synthesize user data and uncover customer pain points and buying behaviors faster
- Cross-Functional Collaboration: Partner closely with Product Management to influence the product roadmap, and collaborate directly with Growth Marketing and Creative teams to build high-converting campaigns
- Sales & Operations Enablement: Rapidly build and scale impactful sales collateral, case studies, product guides, and training materials to enable our sales and support teams to win
- Data-Driven Optimization: Define, monitor, and report on key product marketing metrics (e.g., feature adoption, conversion rates, churn reduction) to continually optimize GTM performance
Salary benchmarks
Our take
Outdoorsy is an online portal providing RVs and camper vans for hire on a peer-to-peer basis. The platform is attempting to do to RVs what Airbnb did to hotels: revolutionize the market using the sharing economy. Outdoorsy estimates that around 97% of recreational vehicles remain idle during the year, so it provides owners with a way to make some additional income from them when they are not in use.
In addition to its RV rental and outdoor travel marketplace, Outdoorsy also operates in the insurtech space. Its "Roamly" business is designed to provide digital insurance products for RV owners and travellers, tackling the problem with insurer contracts excluding commercial use, which could deter listings on the Outdoorsy platform. Travellers then benefit from renting vehicles with insurance included, simplifying their rental experience.
As holidayers turn away from more rigid hotel options and towards outdoor alternatives, Outdoorsy has delivered over 200,000 trips to consumers. Serving a range of demographics and remaining well-reviewed, the company is in a good position to grow into the future, especially into Europe, as it capitalises on a stunning benchmark of $3 billion in sales, achieved in 2024.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Opportunity to help build company from early stage
- Competitive salary
- Equity in one of the world's fastest growing companies
- Comprehensive health and welfare benefits
- 401(k) Match
- Flexible PTO
- Annual RV rentals - we believe in balance and taking the time to nourish mind, body, and soul
Company HQ
East Cesar Chavez, Austin, TX
Leadership
Jeff Cavins
(Co-Founder)Having served as CEO of CSI Digital for over 7 years, they worked as SVP of North America and CEO of Loudeye for 6 years. They left their position as CEO of Fuze Box in November 2013 to found Outdoorsy in October 2014. Founded Roamly in 2020.
Jennifer Young
(Co-Founder & CMO)They spent over 4 years as an Account Director before working at RMG Connect and Managing Director of JWT. They co-founded Another Blank Page in 2013, leaving after a year to co-found Outdoorsy.
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