HURR wants to disrupt the £21B UK fashion industry by creating a clothing rental service that allows people to choose a more sustainable option to embrace fashion. The company is motivated by the fact consumers spend £2.7B on outfits they'll wear just once.
HURR allows fashion lovers to make money by lending their clothes and to help renters access designer items for less. The company provides users with fashion items from an ever-increasing number of designers and retail partners from Oh Polly and & Other Stories to Chanel and Hermès, with a dress from Solace London even being rented by Kate Middleton.
The concept of 'shared ownership' has quickly caught on amongst consumers and, as of May 2021, HURR experienced 850% year-on-year increase in users, with new offerings frequently being announced. To further expand its offerings, HURR recently introduced HURR Flex, a more flexible and convenient way to rent clothing. And with partnerships that include major retailers like Selfridges, Flannels, and John Lewis, the company is continuing to expand and evolve.
Steph
Company Specialist at Welcome to the Jungle