Digital Marketing / Entertainment Publicist Executive, Live Nation
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- A blend of social media management, communications experience, and content creation will be essential to thrive in this fast-paced, results-driven environment
- Social Media Expertise: Proficiency in managing public-facing social media accounts and creating engaging content. Experience with social media advertising is a plus
- Leading Practice: Keeping up-to-date with emerging digital marketing trends and best practices to inform strategy and optimise performance
- Industry Knowledge: A strong knowledge of the entertainment industry. Experience working with artists and record labels an advantage
- Entertainment Communications: Scripting promotional material and pitching stories to platforms. Exceptional written and oral communication skills
- Creative & Strategic: Ability to plan and execute creative campaigns that drive engagement and ticket sales
- Organisational Skills: Exceptional project and time management abilities, with meticulous attention to detail to ensure all shows are announced on schedule, information is accurate, and all cross-checks are completed before publication
- Technical Skills: Proficiency in image and video editing tools including Adobe Creative Suite, including Photoshop, InDesign, Premiere Pro, and After Effects (or equivalent), with the ability to produce high-quality, polished assets suitable for professional marketing and promotional use
- Education: A qualification in Digital and Social Marketing, Communications, or a relevant field may be advantageous
What the job involves
- Reports to: Digital and Social Manager
- We’re looking for a dynamic and creative Digital Marketing / Entertainment Publicist Executive to join our team in spearheading innovative campaigns that connect audiences with artists across music, theatre, comedy, family attractions, and exhibitions
- This pivotal role involves creation, development and leading social media and PR strategies to maximise exposure, drive ticket sales, and deliver memorable experiences
- You will work closely with artists, agents, and platforms to ensure our events are promoted to receive optimal exposure across digital platforms, while also engaging with broadcast and print media to secure targeted coverage for relevant events
- You will be surrounded and supported by creative and innovative colleagues, all operating within a dynamic environment. Where ‘there is a will there is way’ attitude is essential!
- Develop, manage, and execute social media strategies across all platforms (TikTok, Instagram, Facebook, X, etc.) to promote shows, events, and artists in selected venues including but not limited to The Grand Social, Workmans, Whelan’s, etc
- Create, curate, and manage engaging, high-quality video and image content for promotional campaigns, including content creation on event days (as necessary)
- Oversee editorial calendars and scheduling, ensuring all communications align with brand and event timelines
- Managing the organic social strategy for selected shows – announce, presale, on sale – across all relevant channels including social media, websites and email communications
- Managing paid advertising initiatives via social media channels for the respective shows. Tracking campaign expenditure and ensuring accuracy for settlement of the respective shows
- Monitor, analyse, and report on campaign performance using insights to optimise strategy, targeting, and audience engagement
- Draft, develop, and distribute media bulletins, ensuring accuracy in announcements, tour dates, and promotional materials
- Pitch interviews and stories to relevant media outlets, creating compelling narratives around artists and events
- Build and maintain strong media relationships to maximise event exposure across digital and broadcast
Application process
- APPLICATION DEADLINE: Wednesday 28th January 2025. We reserve the right to close applications at any time
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
Salary benchmarks
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