Marketing Manager, Instacart

• 5+ years marketing experience, with at least 1-2 years of hands-on experience with Shopping programs
• Experience working with product catalogs of over 10k+ SKUs and identifying high-impact feed optimization opportunities
• A strong analytical mindset with deep knowledge of attribution systems & cross-channel attribution, AB testing, and incrementality
• Proven track record of using qualitative and quantitative data to inform decisions and develop actionable insights for key business outcomes
• Highly proficient in Excel/ Google Sheets
• Ability to thrive in a fast-paced and dynamic environment, putting creative problem solving skills to use
• Strong communication skills and experience working in cross-functional teams
• Bachelor’s degree

Desirable

• Our Paid Marketing team is looking for a highly analytical and fast-moving marketer to join our Performance Marketing Team
• As a Marketing Manager 1, Paid Shopping, you will be responsible for helping grow the Paid Shopping (Product Listing Ads, PLA) program on key channels like Google and Microsoft
• You will focus on analyzing accounts for opportunities to improve efficiency & scale, driving quantifiable results through account & feed optimizations, and reporting out on performance to senior leadership on a weekly basis
• This is an incredible opportunity to make a significant contribution to the Marketing team at Instacart and to have a large impact on overarching company goals
• Performance Marketing accelerates top line business growth by driving highly qualified traffic to Instacart properties via Paid, Owned and Organic channels, as efficiently as possible
• Manage Paid Shopping campaigns end-to-end, including but not limited to: campaign ideation & builds, budget allocation, ongoing bid optimizations, performance monitoring, and reporting
• Find new opportunities to improve scale and efficiency; drive rigorous and iterative experimentation roadmaps across elements such as feeds, targeting, ad formats, bidding strategies, landing pages, etc
• Continually monitor feeds, making sure they are healthy at all times
• Work closely with Data Science, Marketing Analytics, and MarTech on measurement, attribution, incrementality testing, and identifying requirements for new capabilities
• Collaborate with internal teams and external partners to understand and execute on marketplace trends & seasonal events
• Effectively communicate channel performance and test learnings to the broader Marketing team and relevant stakeholders including senior leadership
• Deliver against aggressive growth goals across a suite of metrics (CPA, ROI, ROAS, etc)