Growth Marketing Director, Wizard
$182-208k
Conversational AI for eCommerce customer engagement
Be an early applicant
Conversational AI for eCommerce customer engagement
21-100 employees
Be an early applicant
$182-208k
21-100 employees
Company mission
To build a world where finding what you need is simple, fast, and fund - and where scouring the internet is a thing of the past.
Role
Who you are
- Seasoned marketing professional with 7-10 years experience in marketing consumer products in the e-commerce space. AI agent experience is a huge plus
- Demonstrated ability to drive from strategy to developing creative to execution on fast-moving projects
- Strong execution skills and an eye for detail
- Ability to thrive in a small, agile team with a strong sense of initiative and ownership
What the job involves
- As the Consumer Marketing Lead you will be responsible for defining and executing the strategy to build our brand and drive usage of Wizard
- This is a pivotal role in our growth and you will play a critical party in setting the foundation
- You’ll work closely with our CEO and cross functional teams to develop impactful initiatives that resonate with our users
- You will be a hands-on leader in a small fast moving startup and balance broad strategic thinking with the ability to dive deep and execute quickly
- Lead consumer marketing strategy: Develop and execute the overall consumer marketing strategy focused on building the brand, driving user acquisition and increasing consumer engagement
- Understand our users: Deeply understanding Wizard’s target audience, identifying and segmenting consumers based on their needs, behaviors nad shopping habits. Create tailored marketing strategies and campaigns based on this
- Create and manage campaigns: Create tailored marketing strategies and campaigns based on your understanding of our users. Collaborate with brand, design and product teams to develop creative content and messaging for activations
- Drive consumer engagement: Develop and oversee engagement programs like the Wizard Insiders Program, ambassador programs or other community led initiatives to drive word of mouth and long term loyalty
- Agency and resource management: Be the point person to determine when to scale efforts through agencies or contractors. Lead the coordination of external resources to complement internal initiatives
- Measure and optimize: Own the tracking and reporting of marketing KPIs and ensure all campaigns are measured, analyzed and optimized for impact
Our take
Direct-to-customer marketing is invaluable for eCommerce brands trying to scale, helping to boost brand engagement and encourage repeat sales. However, providing personalized engagement on a large scale is almost impossible through traditional means, showing a demand for automated marketing solutions for large-scale customer interaction.
Wizard provides a conversational AI for eCommerce customer engagement capable of sending automated follow-up messages to customers after they have purchased an item. The tool is heavily focused on boosting product reorders through these follow-up texts, storing every customer's shipping address and payment details to facilitate sales with one-word answers from customers.
Whilst AI-driven chatbots are commonly used to answer simple questions on eCommerce websites, Wizard has taken this a step further by providing a simple way for businesses to receive new orders as a direct response to follow-up marketing texts. By allowing customers to bypass the web entirely for such reorders, the company claims it can boost conversion and repeat purchase rates, whilst simultaneously building brand engagement.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Oct 2021
$50m
SERIES A
Total funding: $50m
Company benefits
- Equity
- Remote work culture
- Health, dental and vision insurance
- Mental healthcare support and services
- 401(K) plan
- 16 weeks parental leave
- 12 paid holidays
- Flexible PTO
- Life and AD&D insurance
Company HQ
Hudson Square, New York, NY
Leadership
Melissa Bridgeford
(Co-Founder & CEO)Experience as Director of Guggenheim Partners from 2009 to 2014. CEO and Founder of Stylust from 2017 to 2021.
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