Director of Product Marketing, OneSignal
$190-250k
Salary applicable to candidates in CA & NY
Customer messaging and engagement platform
Be an early applicant
Customer messaging and engagement platform
101-200 employees
Be an early applicant
$190-250k
Salary applicable to candidates in CA & NY
101-200 employees
Company mission
To democratize customer engagement for all businesses around the world.
Role
Who you are
- 8+ years of product marketing experience with at least 3+ years in a senior leadership role or strategic IC role
- Proven track record in B2B SaaS or developer tools companies, preferably with Product Led Growth models
- Experience building and scaling product marketing teams and/or driving the function in a strategic role
- Deep expertise in go-to-market strategy, product launches, and cross-functional project management
- A Get Stuff Done mindset with the ability to dive into the details, untangle challenges, and drive solutions to completion
- A second nature to translate complex technology into clear, compelling use cases that resonate with both marketers and developers
- Strong background working with global customer bases and PLG/freemium business models
What the job involves
- As Director of Product Marketing at OneSignal, you will play a pivotal role in shaping how millions of marketers and developers around the world discover, adopt, and succeed with our customer engagement platform.
- You will own the vision and execution for our product marketing function—crafting compelling positioning, enabling go-to-market success, and deeply understanding our global audience across industries and channels.
- This is initially a hands-on individual contributor role where you will personally drive high-impact initiatives, with the potential to build and lead a team as we scale
- Develop and execute OneSignal’s overall product marketing vision, starting as an individual contributor while establishing the foundation for a future high-performing team
- Own end-to-end product launch strategy and execution for new products and features, creating compelling messaging, positioning, and enablement materials that resonate with global audiences
- Lead competitive intelligence, customer research, and market analysis to identify growth opportunities, inform product roadmap decisions, and optimize positioning strategies
- Collaborate with Product, Sales, Marketing, and Customer Success teams to align on strategic priorities, drive customer-centric decisions, and optimize demand generation efforts
- Drive improvements in customer acquisition, product adoption, retention, and expansion revenue through strategic pricing, packaging, onboarding optimization, and upsell initiatives
- Establish OneSignal's market positioning through strategic content, industry partnerships, executive communications, and key customer/influencer relationships
- Establish frameworks for measuring product marketing effectiveness and ROI, providing executive-level reporting on performance and market opportunities
Our take
OneSignal was born out of the frustration of game developers with existing push notification tools, that were not developer-friendly and did not give them a good way to re-engage users and bring them back into the game. After building its own push notification system to address these issues, the company quickly found a market gap for an easy, developer-friendly push notification system for all apps, that could be utilised by any size company.
Today, they are a customer engagement platform of choice implemented by over 1 million businesses. OneSignal's web and mobile SDK is simple for developers to install, and for marketers to use, supplying omnichannel messaging across web-and-mobile push, in-app messaging, SMS, and email.
Although there is notable competition in the space, from companies such as Braze and CleverTap, OneSignal claims uniqueness with its focus on “intelligent delivery”, which schedules notifications for the time of day users most interact with the app. The company has raised substantial funds, both in the past and more recently, that will be invested in machine learning projects, geographic expansion, and growing its team.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2022
$50m
SERIES C
Jul 2019
$25m
SERIES B
Total funding: $84m
Company benefits
- Remote First Collaboration
- Flexible Vacation
- Health, Dental & Life
- Home Office & Wellness Stipend
- Learning & Development Stipend
- Fun Offsites
- Sweet Swag
- No-meeting Wednesdays
Company HQ
South San Mateo, San Mateo, CA
Leadership
George Deglin
(CEO)Co-founder and former CEO of Hiptic Games. Former bug bounty hunter, finding security issues from Facebook, Google, Dropbox, and Coinbase
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