Mobile Lifecycle Marketing Manager, Electronic Arts
6 Month Contract
$82.5-122.9k
Office located in Redwood City, CA
Video game company
Job no longer available
Video game company
1001+ employees
Job no longer available
$82.5-122.9k
Office located in Redwood City, CA
1001+ employees
Company mission
To inspire the world to play, by creating games and experiences for the global player community that are a reflection of our diverse world.
Role
Who you are
- 2-5+ years of experience in Lifecycle, either in strategy or cross-channel planning roles at a mobile gaming or mobile company
- Ability to support cross-functional marketing plans
- Ability to thrive in a fast-paced environment with shifting priorities
- Ability to work with studios in different time zones (west coast, east coast, UK)
- Excellent analytical and reporting skills
- Ability to work at both a strategic and tactical level with deep experience in the customer lifecycle
- Experience with 3rd party Push & ESP platforms
- Strategic thinker, with the ability to clearly articulate and implement plans with oral and written communication skills
What the job involves
- This is a temporary full-time position for a 6-month duration
- Reporting into the Growth Marketing Organization within EA Mobile, the Lifecycle Marketing Manager will be responsible for strategizing and executing campaigns across the Lifecycle function at EA
- This role spans the EA mobile portfolio, including Golf Clash, Design Home, Star Wars Galaxy of Heroes and more
- The Lifecycle Marketing Manager is accountable for developing campaign strategies, clearly articulating how these campaigns will achieve set business objectives, and translating these strategies into focused plans to coordinate across Studio partners and Product Marketing Managers
- From there, this person will be responsible for designing and executing personalized marketing campaigns for different customer segments across gaming studios
- Team/Role: The Mobile Growth Marketing team at EA is responsible for driving acquisition, engagement, monetization, and loyalty of the player base through targeted and tailored marketing programs
- The Lifecycle Marketing manager strives to connect with our customers through targeted, timely, and relevant messaging to build an optimized gaming experience for players
- We are looking for an innovative self-starter who can help drive strategy and execution for our lifecycle marketing program
- Maintain the email and push notification marketing calendars outlining campaigns across audience segments for game studios
- Manage the planning, development and execution of email and push notification marketing programs, including broadly circulated brand messages, targeted campaigns based on customer segmentation, and triggered campaigns based on cross-channel customer behavior while setting measurable campaign goals
- Manage the creative process for all email direct marketing campaigns to deliver content that is on-brand, seasonally relevant, and compelling
- Manage email and push communication of various brand initiatives -- Product launches, collaborations, series promotions, events, and webstore programs
- Drive strategic planning of re-engagement messaging
- Design and execute thoughtful A/B testing strategy, proactively turning data into actionable insights that impact ROI
- Partner with Mobile Technology & Analytics, Mobile Product Managers, and EA Digital Platform teams to project manage lifecycle marketing initiatives
- Ensure all communications meet stringent quality, branding, voice, and content guidelines
- Partner with internal (Content, Marketing, PM, Dev, Brands and Mobile Technology & Analytics) and external (email vendor, brand partners) groups to ensure emails are executed flawlessly and measured accurately
- Analyze and communicate results including key performance metrics on a weekly, monthly and quarterly basis. Summarize learnings and offer recommendations
Our take
EA is a leading global game company, responsible for developing and publishing some of the biggest games of the last 20 years. Its publishing successes include giants like The Sims, Battlefield, and Mass Effect, while EA's titles, such as Fifa, Madden, and NBA Live, have also seen market-leading success.
A series of acquisitions in 2021 marked EA's push into mobile gaming, which has become the driving force behind the rapid growth of the global video gaming market, and has remained a clear focus for the company, despite the cancellation of its popular Apex Legends Mobile game. The company also expressed interest in NFTs and "play-to-earn" games, going so far as to label them "the future of the industry", but has since taken steps to distance itself from the idea, as it proved unpopular with gamers.
This combined model of publishing and development has allowed EA to put its name to a huge range of products, making the brand iconic in the gaming world. It has formed major partnerships with the likes of Disney, giving it full control of creating in-demand games, such as within the Star Wars franchise. In the upcoming years, the company plans to focus on games-as-a-service, as it embraces the evolution of the gaming world.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (2 rounds)
Dec 1982
$2m
SERIES A
May 1982
$0.2m
SEED
Total funding: $2.2m
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Andrew Wilson
(CEO, not founder)Joined EA as Vice President and Executive Producer in 2000, and held various senior roles before being promoted to CEO.
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