Product & Customer Marketing Manager, SourceWhale
3+ days a week in office (Shoreditch, London)
AI native recruitment platform
Posted today
AI native recruitment platform
21-100 employees
Posted today
3+ days a week in office (Shoreditch, London)
21-100 employees
Company mission
SourceWhale is the leading AI-native Recruitment Productivity Platform for increasing conversations, whilst making recruiters’ lives better through enabling them to do more with less.
Role
Who you are
- This is an ideal role for someone who thrives in a cross-functional environment, enjoys both strategic thinking and hands-on execution, and is excited to build and refine marketing foundations in a high-growth setting
- 4–6 years in a B2B SaaS marketing role with a strong product marketing manager foundation
- Experience taking products or features to market end to end: Proven ability to run campaigns, not just contribute to them
- Prior experience in recruitment, HR tech, or tools for recruiters
- Strong sales enablement track record
- Experience working with or alongside a Customer Success team on post-sale marketing and retention campaigns
- An extreme passion for product marketing, and a “can do” mindset
- Comfortable working directly with product teams and translating technical roadmap items into customer-facing value
- AI-native: you actively use AI tools to research faster, produce better briefs, and scale output
- Strong project management. You can hold multiple workstreams without dropping quality!
- Strong analytical instincts, you make decisions from data, not intuition alone
- Comfortable working in a small, fast-moving team
What the job involves
- As our Product & Customer Marketing Manager, you'll play a crucial role in shaping product positioning and driving growth across both new and existing customers
- Sitting at the intersection of Product, Customer Success, and Sales, this role blends strong product marketing instincts with a sharp focus on engaging and expanding our customer base
- You’ll own how we bring our product to market, crafting compelling messaging, enabling the Sales team, and partnering closely with Product to influence roadmap and launches- while also building targeted campaigns that drive adoption, retention, and expansion within our existing customers
- As a key hire in the team, there’s significant scope to make an impact. You’ll have the opportunity to define our product narrative, establish scalable customer marketing programs, and directly influence revenue growth
- Own feature and product releases end to end: customer communication, internal briefing, launch campaigns, and sales enablement
- Collaborate with the product team to translate the roadmap into clear customer-facing narratives
- Build and maintain the messaging framework by segment
- Keep positioning sharp and updated as ICP understanding evolves
- Own the competitive landscape; maintain battle cards, track competitor moves, and feed insights back into messaging
- Map the full buyer journey and ensure every stage has the right asset and message
- Produce battle cards, one-pagers, objection handling guides, outbound email sequences, and demo materials
- Work directly with the CRO and sales team
- Ensure sales is always equipped with the latest positioning and segment-specific messaging
- Design and execute retention and upsell campaigns in close collaboration with the CS team
- Build targeted campaigns to drive product adoption and expansion across the existing customer base
- Attend relevant CS calls to surface customer insights and feed them back into positioning and product marketing
- Run the customer evidence programme: case studies, testimonials, G2 reviews, reference customers
- Run product and customer campaigns end to end: strategy, brief, asset production, channel activation, reporting, and iteration
- Own campaign briefs that span multiple channels and coordinate execution across multiple stakeholders
- Analyse performance post-campaign and translate findings into sharper messaging and better segmentation
- Manage launches and campaigns with the rigour of a campaign manager, not just a strategist
Salary benchmarks
Our take
Recruiting staff and managing candidate relationships is an essential aspect of scaling and maintaining a workforce, but the process has become convoluted and time-consuming. Companies must conduct repetitive admin tasks across outreach channels, applicant tracking systems, and other software tools, leaving them with less time to focus on scaling and increasing revenues.
SourceWhale provides a platform that automates the daily recruiting activities for teams, leveraging AI to automate repetitive admin tasks, manage existing workforces, and find pipeline insights. The company develops two core categories of tools - in-house solutions for recruitment, and solutions for staffing firms.
There are many existing tools and outreach platforms that tackle specific inefficiencies within the recruitment process, but the smart thing about SourceWhale is the all-in-one integrated approach. The company ultimately aims to provide a means for all existing recruitment tools to be used together without friction, whilst providing AI-driven automation and analytics to further improve pipeline efficiencies.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company benefits
- 🏝️ 25 days holiday, plus public holidays
- Equity Ownership 💰
- 🌍We have a designated office space at Fora in Shoreditch for our UK team and offer WeWork passes to our US team
- 🦷Private HealthcarePrivate Healthcare- Including medical, dental & vision insurance
- 👨💻 Macbook plus any extra tech or software for your role
- 🍕 We host non-mandatory monthly socials in the UK and regular virtual or in person meetups in the US
- ✈️ Company Trips Such as Miami & New York
- 🧘♂️Mental Health Support
Company values
- Show up as Yourself
- Small Wins
- Strive To Deliver
Company HQ
City of London, London, UK
Leadership
Hari Jackson
(CTO)Experienced as CTO for TechSpert.io. Co-founded SourceWhale in 2020 as CTO.
Timothy Hogwood
(CEO)Previously Senior Associate at PwC and Client Delivery Manager at Apperio.
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